Yintai Commercial Group celebrates its 16th anniversary with sales reaching a new high-银泰官网

Yintai Commercial Group celebrates its 16th anniversary with sales reaching a new high

2014-11-17 09:24:19

11 On the 17th of the month, the 16th anniversary celebration of Intime Commercial (Group) and the "China Shopping Festival" came to a perfect conclusion. Yintai Commercial's 16th anniversary celebration has transformed into a "customer celebration", creating an online and offline carnival, and creating a "China Shopping Festival" with four dimensions of "digitalization, omnichannel, platformization, and entertainment" to create a full shopping experience (November 11-16). Large sales and customer flow; Growth of 13.5% The total sales during the six day anniversary celebration exceeded 1.4 billion, an increase of 13.5% compared to the same period last year. Nearly 7 million people visited our offline stores, with over 5 million people visiting our Zhejiang stores, which is equivalent to one tenth of the total population of Zhejiang. Pan channel comprehensive efforts Since last year's "Double Eleven" competition with Tmall O2O, Intime Commercial has been making efforts to transform its channels and explore new business models of "Ok to Ok". Yintai Net, Tmall Boutique, Tmall O2O Store, Love Shopping and O2O Branch of Mobile Taobao, MINI Silver, Store WeChat Official Account, Xiaodian, Yintai Bao nine pan channels have begun to emerge, forming a growth synergy with offline interactive experience. On Double 11, the sales of Yintai Commercial Group were 328% year-on-year, with offline growth exceeding online growth; Yintai's online sales were 208% year-on-year; Mobile devices grew by 702%; During the group's anniversary celebration, 100000 online shopping experts visited the store for consumption, with an average order value more than twice that of online shopping. Three stores achieve daily sales exceeding 100 million 11 On the 16th of the month, the sales of Wulin General Store in Hangzhou exceeded 200 million yuan, a year-on-year increase of 25.0%, setting a new record for single day sales of Intime Department Store; The Dongmen store in Ningbo sold 127 million yuan, a year-on-year increase of 12.4%, once again surpassing 100 million yuan; The sales of Tianyi Store in Ningbo reached 104 million yuan, a year-on-year increase of 30%, and exceeded 100 million yuan for the first time. Yintai Department Store has three stores with daily sales exceeding 100 million yuan. Multi store sales record high Sales of 15 stores including Ningbo Yinzhou, Ningbo Cixi, Ningbo Fenghua, and Jinhua Jiangnan have reached a new daily high. Interactive shopping is favored In the Internet era, social, interactive and high experience shopping methods are favored, and the growth potential is emerging. Yintai's friend circle achieved a consumption of 130 million yuan, with 1% of friend circle customers bringing in 9% of sales, and the highest single circle consumption of 1.98 million yuan. Cross border innovation, cost savings 11 From November 11 to November 16, the Group celebrated the 16th anniversary with the largest promotion efforts throughout the year. While working together with Ali to explore digitalization, it innovated cross-border integration again, cooperated with Internet car rental giants and famous real estate enterprises, saved customers more than 10 million yuan in transportation fees and 20 million yuan in house purchase, and opened cross-border interactive services of Yintai's commercial pan channel membership system. Entertainment driven experience This year's group celebration, Yintai Commercial is promoting an entertainment oriented shopping experience with the innovative thinking of "buying together is as important as playing together". 11 On the 15th of the month, the Yintai Grand Parade, in which thousands of small monsters participated, was successfully held. For the first time, customers gave way to Yan'an Road in Hangzhou, making it a fun shopping experience for themselves and customers. On November 3rd, the "Just Move Forward" brand event ran the Hangzhou Marathon, promoting sports fashion with new business thinking; The shopping center is "omnipotent". Yintai "Little Monster" provides customers with all kinds of food, drink and play TESCO Group. Yintai employees and consumers jump "Monster Action", participate in monster games, and share a new consumer experience. Adhering to the concept of "customer first, caring for employees, and innovative change", Yintai Business has been constantly changing in recent years, committed to building a big data-driven consumer solution provider through digitization, omnichannel, platformization, and entertainment. In October of this year, Yintai Commercial launched the "Lotus Action" and received responses from hundreds of retail companies to hold the China Shopping Festival from November 11th to November 16th, sparking new thinking on retail integration and sharing. A series of explorations and practices in digitalization, omnichannel, platformization, and entertainment fully demonstrate the new face of Yintai's 16th anniversary group celebration this year, showcasing Yintai's exploration and practice of new paths for Chinese commercial retail in the new consumer era. “ What's the point of it being the same as before? ” Things are changing all the way, thank you for having you!