Hangzhou Chengxi Yintai City was selected for the "Mainstream List of East China Shopping Centers"-银泰官网

Hangzhou Chengxi Yintai City was selected for the "Mainstream List of East China Shopping Centers"

2019-12-27 13:34:50

On December 20th, at the 2019 China Commercial Real Estate Annual Conference held in Shanghai, Hangzhou Chengxi Intime City, a subsidiary of Intime Group, was honored with the "East China Shopping Center Mainstream List". The 2019 China Commercial Real Estate Annual Conference is hosted by Yingshang.com. In order to encourage and commend benchmark projects in shopping centers and establish industry models, the organizing committee has specially set up the "East China Shopping Center Mainstream List" award. Professional judges conducted large-scale professional evaluations of the participating projects through data analysis from authoritative institutions, field research, media surveys, and other methods. Finally, the top 15 shopping centers were selected, with Hangzhou Chengxi Yintai City listed among them. Located in Gongshu District, Hangzhou City, with a total construction area of about 400000 square meters, Hangzhou West Intime City has been the first choice for shopping, leisure, and entertainment for residents in Hangzhou West since its opening in 2013. Since its opening, Hangzhou Chengxi Yintai City has successively won the 2014 Annuity Lily Shopping Center Most Innovative Nomination Award, 2015 Annuity Lily Shopping Center O2O Best Practice Award, 2015 Annuity Lily Shopping Center Best Regional Shopping Center Award, 2017 China Commercial Real Estate Operation Management Innovation Award, 2018 Golden Age Annual City Marketing Award, and won the recognition and support of Tencent, Word of mouth, Alipay and other industry partners. Tea Horse Flower Street Theme Food Street Opened National Geographic Animal Image Ark China's First Exhibition After six years of development, Hangzhou Chengxi Yintai City has strengthened its scene based and socialized all-round entertainment experience function on the basis of the original commercial complex catering and entertainment, and is moving from an experiential shopping center to a scene based experiential shopping center. In 2019, Intime City in the west of the city created its own IP for the "Tea Horse Flower Street" themed food street and the "Flower Festival". It introduced well-known IPs such as "Hangzhou International Fashion Week", "National Geographic Animal Image Ark National First Exhibition", iQiyi X Band's Summer, "Cat and Mouse East China First Exhibition", and pioneered offline red envelope rain interactive marketing during the Double Ten shopping festival. With a keen sense of smell, it achieved breakthroughs and innovations in multiple dimensions such as scene based and intelligent shopping centers.