Hangzhou Hubin Yintai in77 "On the Lake in Lane" officially opens-银泰官网

Hangzhou Hubin Yintai in77 "On the Lake in Lane" officially opens

2020-08-15 14:30:34

On August 14th, Hangzhou Hubin Yintai in77 officially kicked off its nearly 3-month "On the Lake in Lane" event, marking the beginning of Hangzhou's night economy in the post pandemic era. Under the guidance of the district committee and government of Shangcheng District, Hangzhou City, and with strong support from Hubin Pedestrian Street, Hangzhou Hubin Yintai in77, in collaboration with Wahaha and Zhejiang Radio and Television Group Oxygen Entertainment, has jointly created a limited time pedestrian street called "Hushang inxiang" located in Zone E of the Hubin Business District and Dongpo Road Pedestrian Street in Hangzhou. "In the alley on the lake"The limited time pedestrian street is about 200m long and opens every Friday, Saturday, and Sunday from 16:00-23:00. It opens a limited time market and various themed activities for three days on weekends, attracting a large number of consumers to the lakeside pedestrian street. Soon, it is crowded with many trendy young people. At the same time, in77 will collaborate with national brands, integrate diversified creativity, integrate night economy, trends, and cultural leisure, enhance the scene experience of citizens and tourists, and create a unique charm as a new artistic landmark in Hangzhou. "On the Lake in Lane" is divided into six major sections: technology flower rooms, international cuisine, garden stages, bars, cultural and creative industries, and entertainment interactions. The dining car and bus among them gather delicious food flying from all over the country to Hangzhou; Looking inward from the alley entrance, stalls lined up along the street, feeling the city's fireworks, and shop owners warmly greeted passersby. Smelling the fragrance of flowers, tasting delicious food... "In the Alley on the Lake" adds another touch of brightness to the summer night economy of Hangzhou. In addition, the introduction of cultural experience and leisure has been emphasized, and the entry of oxygen music performances has become a major highlight. All on-site performances are contracted by the organizers of the oxygen music festival, and more rich and fun interactive experiences will also be waiting to be explored and discovered here. There is also Wahaha's cross-border cooperation on site, not only the AD calcium milk underage hall that arouses childlike innocence, but also the LPL e-sports hall, which integrates current innovative products and establishes emotional communication with customers in a young way. From the three-day trial operation from July 31st to August 2nd, the average daily passenger flow attracted by Lake In Lane was about 20000 people, and the overall passenger flow in in77E area increased by nearly 27% compared to the same period last year and 45% compared to the average weekly passenger flow at the end of July. Lake in Alley integrates commercial trends, fashion art, and cultural leisure, showcasing its unique characteristics and charm. Starting from "Lake in Alley", the nightlife in Hangzhou's post pandemic era is undergoing increasingly interesting changes.