Blockbuster! Hangzhou Hubin Yintai in77 won the 2022 Business "Oscar" Steve ® Award - Gold Award-银泰官网

Blockbuster! Hangzhou Hubin Yintai in77 won the 2022 Business "Oscar" Steve ® Award - Gold Award

2022-08-23 17:28:43

August 15, 2022, 19th Steve Jobs Conference ® The results of the International Business Awards have been announced. Hangzhou Hubin Yintai in77 stood out from over 3700 business cases submitted by organizations from 67 countries with its "National First Exhibition of Chinese Comic 'Under One Person, Future of Strange Journey'", and won awards from Art, Entertainment&Entertainment; Gold Award in the Public Cultural Event category. Steve ® The Stevie Award was established in 2002, with Stevie meaning "coronation" in Greek. As one of the world's top and most influential business awards, Stevie ® The award is known as the "Oscar" of the business world. Among them, the "International Business Awards" is the world's top business award program, attracting nominations from numerous organizations from over 60 countries and regions every year. It is Steve Jobs' ® One of the most heavyweight awards. Innovative scenarios create unique commercial spaces 2021 In April of the same year, the first national exhibition of "Under One Person: Future of Strange Travel" was officially launched. The unique connotation conveyed by 'Under One Person' is that 'I have my own way', which not only conforms to the diverse personalities and pursuits of young people, but also forms a strong emotional identification among them. This coincides with in77's expectation of the concept of "walking with young people". By understanding the consumption habits and tendencies of young customers, we aim to create a unique exhibition experience that they love, bring them closer to the younger consumer group, and provide new ideas for the rejuvenation of commercial real estate projects. The exhibition includes the entrance to the world of mutants, the arcade area's "Luo Tian Da Jiao" martial arts performance, the Alien Commission Affairs Bureau, a one-day tour at the entrance of Biyou Village, and the descent of the Celestial Master from the mountain; Seven major scenes including Fenghou Qimen, Renren Guest Bar, and Everywhere Express Delivery. Through innovative interpretation of the entire space, the entire block is filled with a cyberpunk style "otherworldly", quickly igniting social media and bringing an immersive anime experience to Hangzhou anime enthusiasts. At the same time, by promoting IP with diverse creativity and collaborating with brands, we have innovatively launched a pop-up bar with commercial functions - the "Human Guest Bar". Consumers can not only check in and take photos on site, but also make purchases. They can interact with the "one-day store manager" real bartender embodied by Bao'er Jie to obtain a more realistic experience and bring a more social consumption experience. In conjunction with the special node of "Under One Person", the exhibition has extended a series of special events such as "Chen Duo's Birthday Concert" and "Mi Er Line Offline Signing Ceremony", attracting a large number of young people to queue up and participate. Therefore, influenced by the Asia Pacific Steve ® The award was recognized by the judging panel, who evaluated: “ “A unique way of using comics IP to drive awareness to commercial spaces.The submission video is artfully executed as well. Cool stuff!”（ A unique way to increase the visibility of commercial spaces using comic IP. The submitted video is also highly artistic. Very cool! ） “The dynamic and funky sensibility was expressed by combining the night culture of young people by using the city's signboards and lighting landscapes, which was very visually appealing and had a sense of speed.”（ Using city signs and lighting landscapes combined with young people's nightlife culture to express a sense of dynamism and fashion is very visually appealing and fast-paced. ） ” Symbiosis with the city, becoming a spiritual habitat for young people In the past two years, through continuous and meticulous operation, the brand imprint of in77's "daring to trend and daring to love" has gradually taken root in people's hearts. At the same time, in77 is also one of the most popular consumer gathering places for young people in Hangzhou. In attracting young people and business innovation, in77 has always been at the forefront of the industry. In recent years, there have been many highlights in the field of pan anime culture: the first national exhibition of the Fifth Personality in 2020, the first national exhibition of Tianguan Blessing Cartoon Theme Exhibition in 2021, and the authorized exhibition of Genshin Impact's "Feast and Song" Monde theme being displayed in 2022, which continue to provide a rich social scene for young people, gather what young people love, and truly realize the core concept of "being a spiritual habitat for young people". In the future, in77 will uphold the concept of "coexistence with the city", not limited to commercial imagination, and continue to adopt an open and inclusive attitude. Starting from the brand proposition of "daring to trend and love", it will continue to explore the cultural value connotation of the city, resonate with the young magnetic field, and help cultivate new forms of international consumption in Hangzhou.