Huzhou Aishan Yintai City was awarded the honorary title of "2021 Excellent Renovation Project"-银泰官网

Huzhou Aishan Yintai City was awarded the honorary title of "2021 Excellent Renovation Project"

2022-08-23 17:29:22

At the recently held 2022 Lianshang.com Conference, Huzhou Aishan Yintai City was honored with the title of "2021 Excellent Renovation Project" for its short renovation time, young investment positioning, and high first store occupancy rate. As the first commercial project of Yintai Commercial Management Group's stock renovation, Huzhou Aishan Yintai City has taken "youthful trend" as its new positioning. It not only forms differentiated competition with surrounding projects, but also focuses on leading the trend of life and advocating new lifestyles, creating a social and entertainment integrated urban commercial body, and building a new trend landmark in Huzhou. As of the renovation, the Huzhou Aishan Yintai City project has been in operation for 19 years (completed and put into operation in 2003). The project team addressed a series of pain points such as severe aging of the original property, large renovation area, and the need to reposition and plan the layout of the flow line. Combined with the new positioning of "young trend" and multi-dimensional innovative operation management and service models, the entire renovation was completed within 115 days. On the one hand, Aishan Yintai City accurately depicts customer portraits, takes the consumption needs of Generation Z and young families as the core starting point, reasonably divides the shops, adjusts the mall flow by adding fashionable catering and retail formats, creates dynamic formats such as circle culture, exquisite miscellaneous items, and cute pet life, focuses on the preferences of young people, and drives the trend atmosphere of the entire Aishan business district. While accurately grasping the needs of young customer groups, introducing internet celebrity traffic brands that match the project positioning enhances the diversified experience of the project. On the other hand, in order to fully meet the differentiated consumption needs of the local area and make up for the insufficient supporting experience and catering ratio in the business district, Aishan Yintai City has introduced more than 50% of the first store brands in Huzhou, continuously enriching customers' shopping choices and enhancing their shopping experience. In the process of refined operation after opening, combined with local excellent cross industry resources, through launching topics to brush up local social circles such as Little Red Book and Tiktok, and creating immersive consumption scenes such as trendy IP beauty, it injected new vitality into the business field of Huzhou City and led the new direction of marketing in the business circle of Huzhou. Since the reopening of Love Mountain Yintai City, many brands in the mall have achieved excellent performance, among which Laowang has won the national sales championship for consecutive weeks. Although the operating area is less than 50000 square meters, the daily average passenger flow of Aishan Yintai City still exceeds 20000, and during holidays, the crowds are even more crowded, with explosive consumption power. Currently, the consumption situation in many cities is not optimistic due to the impact of the epidemic. In response to the government's package of policies to stabilize the economy and consumption, Aishan Yintai City has launched online and offline activities such as consumer vouchers and night markets to cooperate with the government in releasing consumption potential and promoting consumption recovery. It is worth mentioning that since June, Aishan Yintai City has launched a series of characteristic themed activities that integrate multiple formats such as "night food", "night shopping", "night performances", and "night tours", committed to creating the most trendy and trendy market. The market is recruiting multiple trendy brands, integrating multiple categories, unique creative accessories and hand drawn crafts, and the band performance fills the atmosphere of the scene, becoming a gathering place for local nightlife.