Yintai Group Actively Implements Ecological Protection and Makes Contributions to the Lush Mountains and Lucid Waters-银泰官网

Yintai Group Actively Implements Ecological Protection and Makes Contributions to the Lush Mountains and Lucid Waters

2019-04-29 00:00:00

Recently, employees at the headquarters of Yintai Group received a gift from the Laohegou Nature Reserve in Sichuan Province. This high-quality agricultural product called "Peach Blossom System" is voluntarily purchased by group employees through the union, and the product income will be used to increase villagers' income and manage the construction of the protected area. Every employee of Yintai Group is practicing green concepts and supporting ecological construction with practical actions. Sichuan Laohegou Nature Reserve is the first social welfare protected area in China managed by the Taohuayuan Ecological Protection Foundation. These products, produced in good mountains, good water, and good air, enter the market under the name "Peach Blossom System", representing that they come from the best ecological environment, have a strict quality control system, and are produced based on EU food standards. With the help of numerous enthusiastic public welfare activists, Laohegou has now achieved self-sufficiency in protection funds through market-oriented means, pioneering the construction of ecological protected areas in China. In April 2015, Shen Guojun, founder and chairman of Yintai Group, together with entrepreneurs such as Jack Ma and Pony Ma, jointly launched the Taohuayuan Ecological Protection Foundation. For many years, the Taohuayuan Ecology Protection Foundation has actively protected key habitats through commercial means, benefited communities by developing natural products, provided the public with natural experiences, and achieved success in nature education and African wildlife conservation. In the future, Yintai Group and Yintai Philanthropy will continue to work with Taohuayuan Foundation to continuously practice the concept of green development and make our ecological environment greener.