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Yintai Commercial Group

The retail segment originated from Intime Department Store (Wulin Outlet) founded by Mr. Shen Guojun in Hangzhou in 1998, which covers department stores, shopping malls and other business formats, and is the leader,innovator and driver of China's retail industry.

In 2007, Intime Department Store became the first mainland Chinese department store listed on the Hong Kong Stock Exchange (ticker code: 01833.HK), and set a record of being more than 240 times oversubscribed. In 2009, while consolidating its department store advantages, Yintai took the lead in the industry in strategically pivoting from department stores to shopping malls, giving full impetus to the development of urban complexes, shopping malls, and “Internet+” products. In 2010, yintai.com was established, and Intime Department Store became the first traditional retail department store to invest heavily in setting up a joint venture and test the waters in e-commerce. In 2013, Intime Department Store (Group) Co., Ltd. was officially renamed Intime Retail (Group) Co., Ltd. In 2014, it embarked on strategic cooperation with Alibaba. In June of the same year, it launched “in”, a new high-end commercial operation brand. In 2015, Yintai strengthened its in-depth cooperation with Alibaba Group and promoted the Internetization process of Intime Retail, which has become a model for the integration of traditional retail industry and the Internet. This innovative move effectively promoted the Internetization of the retail department store industry, guided the transformation and upgrading of the traditional retail department store industry across the country, and became a model for the continuous innovation and transformation of the domestic retail industry.

Meanwhile,Yintai Yusheng under Yintai Commercial has successively launched four high-end retail projects in China by virtue of its strong influence among luxury brands, and the four projects are in01 and in88 in Beijing, in77 in Hangzhou, and in99 in Chengdu. Each project integrates the “in” concept of “awakening the true self,” while possessing its own characteristics and personality. The birth of the “in” brand stems from Yintai Group's pursuit of quality and respect for the innermost being. It retains the same DNA as other Yintai Commercial brands but also stays true to its essence of simplicity and authenticity.

Yintai continues to expand across the country in the field of commercial retail. The scale of its business premises, and its business management capabilities, innovation capabilities, and comprehensive performance all rank among the top in China's retail industry.
Yintai Commercial After two decades of operation in China under the Multi-brand, Multi-business, Experience Consumption and Customer-first philosophy, Yintai Commercial continues to update its commercial model from traditional department stores to large shopping centers and further to online shopping, pioneering new fashion all the way. In 2007, Intime Department Store was successfully listed at the SEHK (01833.HK), and in 2013, Intime Department Store (Group) Co., Ltd. was renamed Intime Retail (Group) Co., Ltd. in Hong Kong. For many years, Yintai Commercial Group, from Zhejiang to the whole nation and with abundant capital, logical management, stringent systems and flexible operation, has created a remarkable succession of performances and developed three Yintai-style commercial operating models—Intime Department Store, Yintai Commercial Shopping Center and www.yintai.com. As a provider of consumer solutions for the new times, Yintai Commercial has become a paradigm of combining traditional retail with the Internet.Learn more.
Recognitions and Awards
  • Institutional Investor's Most Respected Company for Asia-Pacific Company Management 2016
  • China Financing Market's Best Listed Company of the China Financing Market Listed Companies Award
  • In 2013, Intime Retail was named among the World's 16 Retail Revolution Leaders by Morgan Stanley
  • In 2011, it became the first Chinese retail and department store stock officially included by Morgan Stanley (MSCI) into the Chinese indexes of its Global Standard Index Series.
Yusheng is a new commercial operational management company under Yintai Group. Its commercial brand, “in”, which features high-quality, consistent management of commercial projects with respect to investment, operation, design and marketing, not only runs shopping centers that gather world's top fashion brands, but also leads the tide of fashion, integrates culture and arts, and tries the best to create new lifestyles for high-end customers. Currently, in owns Beijing Yintai Centre in01, Hangzhou Hubin Yintai in77, Beijing Wangfujing Yintai in88 and Chengdu Yintai Centre in99. In 2015, Yintai's “in” also launched an inSPORTS that represents a technology sports image brand. In 2016, Yusheng launched a cartoon theme park called “in Kids with Line Friends” together with Korea's LINE FRIENDS.In 2019,the biggest LEGO flagship store and first official NBA flagship store landed right at Beijing Wangfujing Yintai in88.
  • in

    Outstanding High-end Commercial Operator

    “in” is a new high-end commercial brand of Yintai Group managed by Beijing Intime Yusheng Commercial Management Consulting Co., Ltd. with respect to investment, operating, design and marketing. Absorbing the high-quality commercial resources and operational management capability of Yintai Group, in owns four commercial projects: Beijing Yintai Centre in01, Hangzhou Hubin Yintai in77, Beijing Wangfujing Yintai in88 and Chengdu Yintai Centre in99. Each of these projects incorporates the in concept that "Realizing true elegance" while presenting their own features and personalities.

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  • Yintai Shopping Mall

    Leader among High-end Chain Shopping Mall

    An innovative experience shopping mall integrates consumption with entertainment. As a perfect carrier of Intime Shopping Center, Yintai City lives up to its tenet of "Light up the City, Convey Life's Aesthetics". 40 Yintai cities, ongoing or underway, have found their place across China and are making difference to the life and consumption of their host cities.

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  • Intime Department Store

    Benchmark of Traditional Department Store Retailers

    A Youth and Fashion department store image that conveys new life aesthetics and targets young people and new families. As a famous department store chain brand with unique Intime commercial culture, Intime Department Store is a benchmark for domestic department store retailers that endeavor to drive the new fashion culture in Chinese cities. Currently, 27 Intime Department Stores across China are changing people's life with popular or fashionable elements.

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    Innovator of Boutique Fashion Department Store Online Retail

    www.yintai.com is a large B2C online retail platform of boutique and fashion merchandise officially inaugurated in October 2010. Positioned to convey life aesthetics to the Chinese nationals and targeted at providing the best fashion, brands and quality for the lowest prices, www.yintai.com endeavors to become a prominent boutique and fashion department store website in China.

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