The Ministry of Commerce recently released the "Announcement on the Evaluation Results of the First Batch of National Demonstration Smart Business Districts and National Demonstration Smart Stores", and Hangzhou Hubin Yintai in77 was selected as a national demonstration smart store. The Hangzhou Hubin Smart Business District, where Hangzhou Hubin Yintai in77 is located, was also selected as one of the first batch of national demonstration smart business districts.
Hangzhou Hubin Business District is adjacent to the West Lake, with a commercial area of about 693,000 square meters, and has large commercial complexes such as Hubin Yintai in77. Since 2020, the Hubin Smart Business District has focused on the goal of building a "world-class landmark business district" and closely adhering to the positioning of "urban meeting room", to create an open, dynamic, smart, and trendy new consumer business district with a scale of tens of billions of yuan.
Located at No. 258 Yan'an Road, Hubin Yintai in77 is a comprehensive high-end commercial area integrating cultural landscape, scenic tourism, and commerce. It is also the commercial leader of the Hangzhou Hubin Business District. In the past three years, Hubin Yintai has aimed to create the most welcoming integrated shopping space that meets the multi-dimensional needs of young consumers, and has built relatively comprehensive scenarios for digital and intelligent commercial consumption. It took the lead in exploring the realization of intelligent business operation development, which effectively helped it buck the trend and achieve rapid growth in performance during the pandemic.
"Smart + Business" with digital transformation as the main driving force has become an important driver for innovation of the brick-and-mortar business. In 2022, Last year, Yintai Business Management Group launched the "Smart Operation Centre 1.0", which facilitates the building of efficient commercial and refined operation services through the integration and management of full-link operation data to create a new shopping and consumption experience.
In terms of hardware, the mall is equipped with service equipment such as smart shopping guides, smart lockers, smart umbrella vending machines, shared charging equipment, and self-service rental facilities. In terms of software, the mall has indoor maps, AR navigation, etc. to better serve its shoppers. It has also set up smart parking spaces for the disabled in view of their special needs, as well as facilities such as touchless payment and car-finding services.
For consumers, Hubin Yintai in77 has set up a "Yintai inclub" applet and an official " Hangzhou Hubin Yintai in77" account. It has established a unified digital marketing platform, and has established and operates a livestreaming service channel. It has set up an electronic membership system to enhance electronic membership services. It has upgraded the traditional in-store QR codes for lodging complaints to a public account channel through which consumers can directly lodge their complaints to merchants to protect their rights.
Smart sensors, high-definition cameras and other smart sensing devices are set up at the main entrances and exits of the mall, parking lots and other areas to achieve comprehensive perception and identification of each unit of the smart store. The main entrances and exits and key public areas are equipped with video surveillance systems for real-time monitoring and security management of the mall.
Hubin Yintai in77 has basically established relatively comprehensive scenarios for digital and intelligent commercial consumption, and is the first to explore and realize the development of intelligent commercial operation. To keep up with the pace of intelligent development in the industry, it will further increase its investment going forward to increase the richness of member services in its premises, improve member operation functions such as precise operation of mall membership, full-channel benefits with minimum spending, and precise marketing push notifications as it seeks to further optimize the shopping experience it provides to customers.