Recently, the 23rd China Department Store Retail Industry Annual Conference and Business Innovation Summit was held in Shanghai, with the theme of "New Cycle, New Trend, and New Leap", focusing on the development of new consumption and business innovation paths. Intime GroupSubsidiary Intime Commercial Group was invited to attend, with the theme of "emotions are the entrance", to systematically expound Intime Commercial Group's strategic thinking and practical achievements of "proposing every day for young people", demonstrating Intime's firm determination to deeply cultivate the young market and cater to the emotions of young consumers, and conveying the core image of the brand's youthfulness, warmth, and vitality..
In the industry context of parallel consumption iteration and stock competition, young people have become the core force of the consumer market, and their consumption needs are upgrading from functional satisfaction to emotional resonance. Yintai Commercial Group accurately captures this trend and promotes the transformation of commercial spaces from "shopping scenes" to "emotional carriers" through the three major paths of emotional "scenarization, narrative, and symbiosis", enabling businesses and young people to achieve resonance on the same frequency.
In terms of creating emotional scenes, Intime Commercial Group responds to the diverse demands of young people through iterative use of multiple spaces. Hangzhou Hubin in77Creating distinctive interactive scenes to become landmarks that carry urban culture and youth emotions, synchronously promoting regional revitalization and upgrading, and meeting the needs of young people to "enjoy themselves";; Chengdu in99、 Projects such as Lishui Yintai City and Hangzhou Xitou Yintai City have also optimized spatial experiences and innovated scene forms, making commercial spaces the core attraction field for young people and further concretizing the youthful image of the Yintai brand.
In terms of emotional value transmission, Intime Commercial Group breaks away from traditional promotional logic and builds emotional connections through youth oriented activities and circle interaction. By organizing city level emotional themed events, commercial spaces can become a carrier for young people to express their emotions and express their expectations; At the same time, we will collaborate with young IP communities to carry out characteristic activities, achieve dual enhancement of traffic and emotional resonance, and effectively implement Yintai's brand concept of "growing together with young people".
This appearance at the Retail Annual Conference not only showcases the practical achievements of Intime Commercial Group in the field of youthfulness, but also conveys the brand pursuit of user centeredness and continuous innovation. Looking towards the future, Yintai Commercial Group will continue to focus on commercial innovation, use emotional value as a link, deeply cultivate the young consumer market, constantly revitalize the brand vitality, create a commercial benchmark that combines warmth and trend, and embark on a new journey of growth with the young group.
