Yintai Group Always adhering to the mission of "creating value and serving society", integrating social responsibility into all aspects of enterprise development, and forming six major responsibility directions with compliance governance, industrial service to the country, classic quality, talent development, green and low-carbon, and public welfare towards goodness as the core. Yintai actively practices the new development concept, deeply integrates into the overall development of the country, and continues to engage in public welfare undertakings such as rural revitalization, child care, and community building. Through practical actions, Yintai interprets its corporate responsibility and contributes to the realization of a beautiful future of harmonious coexistence between humans, nature, and society

Compliance and governance
Yintai Group has a solid foundation in governance, and will continue to improve its digital and intelligent management standards. It will ensure that its business operations are compliant with the law, and will regard good corporate governance as the cornerstone of sound, stable and sustainable corporate development.
Serving the real economy
By adopting innovative models, Yintai Group will continue to explore and grow, and produce differentiated breakthroughs. It will help enhance the urban retail scene, enrich industry and market imagination, and continue to grow with the city.
Enduring quality
“Multiple brands, diverse types of business activities and creating experiential consumption” is one of Yintai Group’s corporate tenet. It will continue to bring together global brands, improve service quality, and optimize consumer experience so that people’s aspirations for the good life may be met on an ongoing basis.
Talent development
Yintai Group has a people-oriented talent philosophy, and regards its employees as the core asset of corporate development. It has built a comprehensive career development platform for its employees, and ensures that the rights and interests of its staff are fully guaranteed. It aims to grow with its employees.
Green and low-carbon
Yintai Group has actively responded to the national green development strategy, and advocates energy conservation, emission reduction, sustainability and environmental protection. It adheres to a low-carbon operation, and develops green buildings and eco-friendly malls. It also promotes green office, supports ecological and environmental conservation projects, and practices the green development concept in all respects.
Philanthropy
Yintai Group hopes to use Yintai Philanthropy as the platform to promote social progress. By adopting an innovative public interest model, it uses concrete action to show how Yintai people are steadfast in and undertake social responsibility in the areas of ecological and environmental conservation, rural revitalization, emergency disaster relief, and public interest education.
Social Responsibility Report
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