Yintai collaborates with children from mountainous areas to host the 2014 Fashion Sports Carnival in Hangzhou

2014 On June 28, 2014, the "2014 Fashion Sports Carnival - Yintai and Mountain Children Together World Cup" event was officially launched in Yintai City, west of Hangzhou. Ms. Zhu Xiaodong, Vice President of Intime Group and Chairman of Intime Charity Foundation, Ms. Xu Cong, General Manager of Fashion Group Marketing Department, and Mr. Qiu Xinming, Operations Director of Maiyi Shanyi, attended the event and, together with famous singers Xianzi and Zhang Hexuan, as well as famous Zhejiang TV hosts Yi Yi and Chen Huan, kicked off the first stop of the event.

Currently, China's public welfare industry has entered a period of rapid development, with more and more socially responsible enterprises engaging in public welfare. At the same time, more and more social resources are also tilting towards the public welfare field. For many years, Intime Group has been striving for practical and innovative social value while creating commercial value. As of now, Yintai Group has donated over 100 million yuan in donations and goods. In order to better participate in social charity work, fulfill more responsibilities for society, and better reflect the sense of responsibility of Yintai people towards society, Yintai Group and its affiliated companies have established a professional "Yintai Public Welfare Foundation", focusing on the cultivation of social welfare management talents, assistance for orphaned and disabled children, and environmental protection in public welfare fields, committed to sustainable feedback to society.

2014 During the Summer World Cup, Yintai Public Welfare Foundation teamed up with Fashion Group and Maiyi Shanyi to jointly hold the "2014 Fashion Sports Carnival - Yintai and Mountain Children's World Cup Together" event, focusing on the simplest wishes and urgent needs of impoverished mountain children. The event also brought together hundreds of entertainment stars, fashion celebrities, and sports elites, calling on everyone to participate in buying one good one, helping children in mountainous areas to get rid of the pain of shoe shortage, and allowing children thousands of miles away to feel the same happiness in this season of football carnival.

The pre selection event of this year's Fashion Sports Carnival, "Yintai and Mountain Children Together World Cup", will span more than 10 cities including Hangzhou, Ningbo, Taizhou, Haining, Beilun, Chengdu, Panzhihua, Harbin, where Yintai's national sales projects are located. The carnival's reserved project "Real Table Soccer Competition" will be the main theme of the tour, which will last for three months this summer. The final closing event will land in Beijing in early September, where you will have a face-to-face competition with 100 celebrities and share a fashion sports carnival.

Ms. Zhu Xiaodong, Vice President of Intime Group and Chairman of Intime Charity Foundation

At the launch ceremony, Ms. Zhu Xiaodong, Vice President of Yintai Group and Chairman of Yintai Public Welfare Foundation, talked about the original intention of launching this event. She said, "Since its establishment 16 years ago, Yintai Group has actively participated in various public welfare and charity activities to give back to society. In 2014, Yintai Public Welfare Foundation was established and will invest in social welfare management talent training, assistance for orphaned and disabled children, and environmental protection in the future. It is a great honor to work together with Fashion Group and Buy One Good One Public Welfare Project to launch the" Yintai and Mountain Children World Cup "series of activities. We hope that through our efforts, more friends can participate in public welfare, and our smiling kindness will gather into a huge force. Let our world be filled with love, let us spread love.

The event also received strong support from Yintai Net, which opened an exclusive public welfare shopping channel called "Buy One Good One" at the event site, providing convenience for guests participating in public welfare activities through mobile payments, shopping areas, and other means, creating a new convenient experience for caring shopping.

The World Cup should not just be about getting drunk and partying, the July sun can also shine on dreams. And corporate participation in public welfare and charity is not only a way of redistributing social wealth, but also a way for companies to give back to society, demonstrate corporate social responsibility and value. Yintai always believes that public welfare is not just about donating money and goods, but also a way of spreading love.