Hangzhou Hubin Yintai in77 begins its magnificent display

The beauty of West Lake has been indescribable since ancient times.  

This autumn, at the junction of the city and the lake, the lakeside central street centered around in77 is taking shape, and a fashionable and trendy energy is ready to take off, which will inject more vitality and surprises into the beauty of West Lake.

Six major freehand brushstrokes in the central block of Lake 77

-  Big Shot NO.1  Yintai's high-end commercial brand in77 makes its debut at West Lake

As one of the iconic projects under Yintai's new high-end commercial brand in, Hangzhou Hubin Yintai in77 has made a brilliant debut in the Hubin business district with a new identity and a strong brand lineup. Collaborate with Beijing Intime Center in01, Beijing Wangfujing Intime in88, and Chengdu Intime Center in99 to embody the brand value proposition of "Realizing true elegance awakens true self".

-  Big Shot NO.2  Superior geographical location achieves world-class central block

The Hubin commercial district is surrounded by the city on three sides and faces the lake on one side, blending the beauty of natural landscapes with the vitality of modern cities. The bustling and lively lakeside central district is lined with billboards and a dazzling array of themed events. Not only has it become the most frequently featured scenery, but it is also synonymous with prosperity. In77 is currently planned to be divided into four districts, creating a comprehensive high-end commercial block that integrates commerce, cultural landscapes, and scenic tourism. A district gathers flagship stores of international brands, while B district is committed to creating a distinctive courtyard cultural and commercial area, leading a new trend of youth culture; Zone C is a shopping center that leads the fresh fashion culture, focusing on fast fashion, trendy brands, and children's play, meeting the consumption needs of young, fashionable, and happy families; As a continuation of Zone A, Zone D still positions itself as an international brand.

-  Big Shot NO.3  The new appearance of in77 B area tells the story of the courtyard

The West Lake and its surrounding cultural landscapes, which have accumulated a long history and culture of China, have endowed the lakeside area with a rich cultural color and rich connotation. The newly unveiled in77B area retains the unique design elements of Jiangnan such as arcade and blue bricks in terms of architectural style. In the Chinese enclosed courtyard, eleven small buildings conceal ancient memories among numerous fashion brand flagship stores, creating a wonderful atmosphere of collision between Chinese and Western cultures. Under the courtyard, crowds surged. Metro Line 1 seamlessly connects with the underground first and second floors of Zone B and Zone C, forming a three-dimensional transportation route that is both above and below ground, making it more convenient to cross between the various districts of in77.

- Big Shot NO.4  First brand comparable, bursting your bottom line with excitement

This time, 65 popular brands and popular restaurants first appeared in the in77B area of Hubin Yintai. Forever21, a fast fashion brand from Los Angeles, USA; I.t, which interprets young fashion culture, and its trendy brands CHOCOOLATE and Aape; The creative trendy brands STAYREAL and StayReal Caf é founded by Mayday lead singer Ashin and renowned artist Fujira; the world-renowned milkshake brand "Millions of milkshakes" invested by Huang Xiaoming, which is popular in Hollywood; D2C is a fashion designer collection store that integrates trendy fashion, cutting-edge art, and personalized design; High street trendy brand collection store inxx; High explosive brands such as "Hands on Bar" have entered Hangzhou one after another. The lively scene always allows people to deeply experience the modern atmosphere. The charm of Zone B also lies in the trend and personality that young people give it, leading consumers to bravely create their own style.

- Big Shot NO.5  C3 area is full of cuteness and fun; Trendy Dad, Trendy Mom, Modern Baby's United Front

in77C3 After a year of preparation, 28 popular brands full of cuteness and fun have emerged in the district. Mothercare, a globally renowned British mother and baby product brand; Popular children's clothing brands such as "mini chok", "RUBI YOYO", "gxg.kids", and "New Balance Kids"; The indoor children's soft playground in the United States, "Qile Children's Theme Park" and Ha You Sports Center; The first pig cartoon themed restaurant in China, "Little Pig"; ZOO COFFEE, a cultural coffee shop in Korean zoos; Korean local fried chicken giant "Thank u mom" and other brands are looking forward to trendy dads and moms bringing modern babies to explore together.

- Big Shot NO.6     A-level international brands in Zone A; Create a fashionable scenic line

The uniqueness of West Lake has created a unique commercial value for the lakeside plot. The flagship stores opened by world-renowned brands here are like the most beautiful billboards in China, creating a magnificent scenery by the West Lake. Nowadays, more than 30 international brands have settled in in77A area. The decoration design, store layout, and window display of each store showcase individuality, conveying the most cutting-edge fashion culture, brand culture, and consumer aesthetics in the world today. Since 2005, an international brand GUCCI、CARTIER、PRADA、GIORGIO ARMANI、HERMES、GRAFF、Ermenegildo Zegna、DOLCE& GABBANA、Salvatore Ferragamo 、Maxmara、Saint Laurent Pairs、Moncler、Balmain、Omega、Emporio Armani 、Cerruti 1881 Waiting for you to gradually settle here, let you feel the synchronized fashion trend of the world.

The opening of B and C3 districts not only further expands the size of Hangzhou Hubin Yintai in77, but also makes experiential consumption in the neighborhood more diversified, providing consumers with more diverse choices. The linkage between various regions is formed, and the entire business district is dominated by unique international brand street stores, integrating fashion, art, and culture into one, creating an open public space for the outside world, making consumption a process of enjoyment and relaxation, leading in the brand concept of "awakening true self"!