Yintai people 'just move forward' to run Hangzhou horses

11 At 8:00 am on the 2nd of the month, the Intime 2014 Hangzhou International Marathon (hereinafter referred to as the "Hangzhou Marathon") began running. Yintai Commercial (Group) recently reached a three-year strategic agreement with Hangmada to jointly promote the development of sports aesthetics, healthy lifestyle, and new commercial civilization. Yintai has released the "Just Move Forward" brand action plan and formed a Yintai phalanx of 300 Yintai people to participate in the "Little Horse" race in Hangzhou, unleashing their passion for sports.

Yintai is pursuing the four modernizations, exploring various aspects such as dataization, omnichannel, platformization, and entertainment. In addition to partnering with Hangzhou and Malaysia, this year Yintai Commercial Group's celebration will transform into a "customer celebration", jointly creating an online and offline carnival "China Shopping Festival" with Alibaba's "Double 11" O2O sub venue.

Yintai Hangma Love

11 At six o'clock on the 2nd of the month, nearly 500 Yintai employees gathered at the Huanglong Sports Center in Hangzhou. Running formation, cheerleaders, volunteers dressed in uniform, preparation work completed, waiting for the competition.

Three hundred Intime employees participated in the running formation, dressed in uniform with the words' Same as before, what's the point? ', appearing particularly spirited. They come from various stores in Zhejiang and functional departments of Yintai Commercial, with management and employees. Everyone is a sports enthusiast, pressing their legs, twisting their waist, preparing before the game, just to move forward.

When the crowd keeps pouring into the starting station of the event, the Yintai rest area becomes very crowded. Volunteers provide information and material services to runners. In order to provide energy for all participants, Intime has also set up a Hangzhou horse supply station near its Hangzhou Hubin store (in77) for all runners to use. Thoughtful service, only for every Hangzhou horse racing enthusiast.

The mascot of Yintai Commercial Group's celebration, "Little Monster," also arrived at the scene, with a cute and adorable appearance, adding a touch of cuteness to this sports carnival. The cheerleaders with neat slogans cheer for all the runners. Whether it's runners, cheerleaders, or volunteers, all Yintai people are contributing to Hangzhou Marathon and cheering for the sport.

Exercise makes life more beautiful

Before the Hangzhou Marathon, Yintai people exchanged fascinating sports stories with each other through internal emails, chat tools, meetings, and other forms.

“ In the gentle and firm movements of Tai Chi, feel the tranquility and joy of integrating life and nature. ”Xia Zhengyu, General Manager of Yintai Commercial Zhejiang North Region, said that he likes Tai Chi and firmly believes that only by loving sports can life be more beautiful and sexy.

Yuan Xingfu, the general manager of Intime Department Store Hangzhou Wulin Branch, was once a long-distance running enthusiast. He believed that running requires persistence. "When a person runs three kilometers, there will be a limit, and at this time, their mental state will be extremely broken. You must persevere." They all signed up to participate in the Intime phalanx at the first time.

Yintai's sports genes

In fact, Intime's sports genes have a long history. More than a decade ago, in order to encourage people to exercise, a basketball court was set up on the roof of the Wulin store in Hangzhou for sports enthusiasts to use, which was the earliest rooftop court in Hangzhou. Starting from the martial arts world, covering Zhejiang and spreading across the country, Yintai has always focused on combining sports and fashion, loving together, and conveying new aesthetic ways.

By partnering with Hangma, Intime will elevate its long-standing sports genes into a brand action of 'just move forward'. Embracing the era of retail transformation, Intime advocates for love together in a more entertaining form. As long as we move forward, this will undoubtedly promote a movement trend among customers and citizens, and is also a manifestation of corporate citizenship and social responsibility. At the same time, the spirit of positivity and self-improvement is also in line with the corporate governance structure.

Leaving the Hangzhou Marathon track, Yintai people will continue to fight in their respective positions, boldly innovate, and move forward. The 16th anniversary of Yintai Commercial Group is approaching, and every Yintai employee will face a "tough battle" that tests both physical and intellectual abilities. This year, the group's celebration will transform into a "customer celebration", partnering with Alibaba's "Double 11" O2O sub venue to jointly create an online and offline carnival "China Shopping Festival".