Yintai Grand Parade Carnival staged for the first time on Yan'an Road in Hangzhou, giving way to consumers

11 At 10 am on the 15th of the month, as the balloon took off, an unprecedented Yintai Grand Parade in Hangzhou was launched at the northern end of Yan'an Road.

A youthful military band, blowing horns and marching with heroic posture, passed by the entrance of Intime Department Store Hangzhou Wulin Branch, and then 200 small monsters swarmed out to occupy the street, instantly igniting the carnival enthusiasm on Yan'an Road in the morning. Twelve formations with different themes marched north and south along Yan'an Road (in front of Yintai Department Store Wulin Branch) to Fengqi Road (Zhongshan North Road), completing a 1.1-kilometer parade carnival and engaging in a grand and fun interaction with consumers and other citizens along the street.

As one of the highlights of Yintai Commercial's 16th anniversary celebration, the "China Shopping Festival" Yintai Grand Parade was initiated and organized by Yintai Commercial (Group) with the support of various levels of government in Hangzhou, and directed by the creative team of the Shanghai Tourism Festival Grand Parade. Taking the "China Shopping Festival" as an opportunity, it created a carnival parade event with an international perspective, combined with urban characteristics, Hangzhou commercial industry culture, and popular participation and entertainment.

Chen Wei, Deputy Secretary General of the Hangzhou Municipal People's Government, Chen Weiqiang, Secretary of the Hangzhou Xiacheng District Committee of the Communist Party of China, Gao Guofei, Director of the Hangzhou Commerce Commission, Zhu Zhongyi, Chairman of the Standing Committee of the Hangzhou Xiacheng District People's Congress, Wu Caimin, Deputy Secretary/District Chief of the Hangzhou Xiacheng District Committee of the Communist Party of China, Wang Chong, Deputy District Chief of the Hangzhou Xiacheng District People's Government, and other government leaders, as well as Chen Xiaodong, CEO of Intime Group, attended the launching ceremony and led the parade team to depart from Yan'an Road.

Yintai executives, dressed in small monster suits, led the parade team to make their debut. Subsequently, store owners dressed in palace attire, along with graceful dancers, formed a representative phalanx with distinctive Yintai characteristics, fully demonstrating Yintai's service philosophy of "putting customers first" and "loving together" with consumers. At the same time, other domestic business group executives and representatives of Intime investors and other guests participated in the parade.

Embracing the era of retail transformation, Intime Business advocates the concept of "buying together and playing together, equally important" in a more entertaining form. Since the launch of the "Just Move Forward" brand action in the three-year cooperation strategy between Hangzhou and Malaysia, Intime has launched a sweet occupancy declaration that integrates social, entertainment, and fun to consumers throughout the city through the Intime Grand Tour.

Yan'an Road has made way for consumers for the first time, and this parade has also received enthusiastic attention from media in Hangzhou, Zhejiang, and even across the country. Zhejiang Education Technology Channel live broadcast, Zhejiang Channel 6 parallel live broadcast, Tencent Dazhewang online live broadcast, Zhejiang TV, Zhejiang Jingshi, Hangzhou TV, Urban Express, Qianjiang Evening News and other mainstream media in Zhejiang, as well as central media such as Xinhua News Agency, CCTV, and People's Daily, have all paid high attention.

This year's Yintai Business 16th Anniversary Group Special Plan, in collaboration with Zhejiang Channel 6, launched a weekend "double grab" live broadcast. From 10:00 to 22:30, the Yintai Business 16th Anniversary Celebration and the 2014 Autumn Friendship Conference will be broadcasted live throughout the day, allowing you to "double grab" both on weekends.

Although the parade has caused inconvenience for citizens passing through Yan'an Road and Fengqi Road in Hangzhou on Saturdays, and some bus routes have been affected, for the continuous flow of Yan'an Road for 28 years, this stop allows consumers to occupy 90 minutes, which also reflects Hangzhou's innovation, openness, and inclusiveness. Intime showcases the new appearance of Hangzhou's commercial industry culture in a creative way, creating a new cultural tradition and tourism highlight for Hangzhou.

Together with consumers, they occupy the streets with sweetness, which shows that in the new consumption era, Yintai is delivering vanguard consumer cultural concepts such as interactive sharing and embracing the Internet. In the parade of Yintai brand phalanx, consumers and tourists can also scan the QR code on the actor's "shopping bag" clothing to receive Yintai treasure and obtain new user ingots. At the same time, there will be 70 Intime monsters along the way ready to interact and revel with onlookers at any time.

The parade team is divided into five categories: "Theme Ceremony", "Cartoon Carnival", "International Style", "Fashion Trend", and "Internet Imagination". Floats and performance groups from home and abroad will participate in the parade activities. There are 12 performance formations, including military bands, Intime monsters, luxury floats, magical balloon earth and clouds, Intime store representatives, teddy bear floats, Anka big birds, folk dances from various countries, QUEEN series floats, Tesla fleets, Intime brands, and dream floats, which will fully reflect the concept of omnichannel marketing and low-carbon environmental protection consumption.

The floats, giant installations, and performers all have international first-class standards, presented in a lively atmosphere, colorful colors, and diverse forms, bringing a stunning visual experience and unprecedented interactive experience. At the same time, this parade will also incorporate the concept of public welfare and present it in an entertaining way, attracting tourists to participate in public welfare through interactive experiences and adding new connotations and highlights to the event.

16 Years ago, Intime's retail DNA was born on Yan'an Road and quickly became a city landmark; In the Internet era, Yintai also pays attention to offline socialized and entertaining shopping. This year, Yintai Commercial Group celebrates its slogan of "What's the meaning of the same as before", and regards playing as important as shopping for the first time.

Previously, Yintai Commercial announced that its 16th anniversary celebration would transform into a "customer celebration" and collaborate with Alibaba to create an online and offline carnival. The "China Shopping Festival" will be held from November 11th to November 16th, creating a new shopping experience and the lowest discounts of the year for consumers through "omnichannel, platformization, and entertainment". The Yintai Grand Parade, as a representative work of Yintai Commercial Group's entertainment oriented celebration this year, will fully trigger the climax of the "China Shopping Festival".