Chengdu Yintai Center's in99 elegantly opens, creating a new fashion landmark in Southwest China

The international full floor shopping center Chengdu Intime Center in99 (hereinafter referred to as in99), built by the Intime in brand under China Intime Investment Co., Ltd. in Southwest China, has officially opened, creating a new fashion landmark for Southwest China. Leaders of the Chengdu government, President of China Yintai Land (Group) Co., Ltd. and General Manager of Chengdu Yintai Center Zheng Yongqiang, President of Beijing Yusheng Yintai Business Management Consulting Co., Ltd. Zhang Wanru, General Manager Lu Qihao, Executive Vice General Manager of in99 Li Ming, internationally renowned cross-border artist Ma Xingwen, and renowned artist Zhang Liang attended the opening ceremony and officially unveiled the "Love/Together" series of sculptures in the main courtyard of in99, announcing the birth of a new landmark for international life in Chengdu.

Located in the CBD International South of Chengdu's value zone, in99 is situated at the intersection of Tianfu Avenue and the Financial City axis. It was jointly created by six top international design companies and teams, incorporating the seemingly opposing elements of "commerce" and "nature" into in99's design. The total investment of the project exceeds 10 billion yuan, with a total construction area of 720000 square meters covering an international shopping center, adjacent to Chengdu Jiaozhi Park, enjoying a top-level property combination - Waldorf Astoria Hotel, super Grade A office buildings, and Huayue Mansion and Huayue Residence, creating a new high-end luxury experience.

in99 is the fourth high-end shopping center created by the in brand in China. Since its birthday, the in series shopping centers have adhered to the concept of "awakening true self", taking "leading, innovative, irreplaceable, elegant" as the brand personality, and are committed to bringing unique quality shopping and diverse life experiences to every customer who visits. Having a deep understanding of the beauty of modern cities, after creating landmark works such as in01, in77, and in88 in Beijing and Hangzhou respectively, the in brand has landed in the trendy city with its latest masterpiece in99.

The rise of Chengdu's new center, International City South, is all in one. "

" Praising Chengdu, all in one ". Located at the intersection of Tianfu Avenue and the axis of the Financial City, the Chengdu Intime Center in99 is a perfect fit, introducing many international famous products including Chrome Hearts, Delvaux, Valentino, Time Vallee, etc; There are also multiple restaurants including Ruth's Chris Steam House, Da Cai Wu Jie Mei Su Guan mango tree、 Annan and other Southwest's first catering brands have entered, allowing Chengdu residents to taste international cuisine without traveling far away; In terms of leisure experience, UME Southwest flagship store cinema, boutique bookstore Zhongshuge Southwest first store, HAY Southwest first store, Dr. Vranjes Southwest first store, and in KIDS with LINE FRIENDS and in SPORTS, which are uniquely created by the in brand, have also made collective appearances, perfectly creating an "all in" international full customer level shopping center and building a new fashion landmark in Southwest China. The birth of Chengdu Yintai Center in99 not only opens up the top fashion show in the international south of the city, but also represents the epitome of an international lifestyle stage. At the same time, it is also the birthplace of the "billion dollar business district" on the subway, which will bring decisive changes to Chengdu's commercial market and luxury consumption pattern.

Chengdu Intime Center in99 will further enhance the development and fashion influence of International City South, achieving a dual "upgrade" of commerce and fashion in Chengdu and Southwest China. The emergence of in99 will create two urban centers in Chengdu, forming a new pattern of "one core, two centers".

Cross border collaboration brings elegance to life

On the occasion of its opening, Chengdu Yintai Center in99 collaborated with international cross-border artist Simon Ma to create a large-scale outdoor sculpture called "Love/Together" and simultaneously opened an art exhibition with the theme of "Let's Bubble", aiming to open a new way of life in Chengdu that is "all in one". The "Love/Together" sculpture group created by Simon Ma for the in99 of Chengdu Intime Center is a large mirror stainless steel material combined with different colors. The huge mirror embodies fashion and art, and is a spiritual carrier full of dreams and love.

The unveiling ceremony also featured for the first time the documentary "in99 Art Story" filmed by The New York Times T Magazine, fully interpreting in's commercial and humanistic spirit of "taking dreams as horses, starting from love" and advocating the beautiful vision of integrating art into life.

At the event, Simon Ma and Mr. Zhang Liang, together with 99 children from all over the city, drew works of "love" and witnessed the perfect presentation of in life. It is reported that Simon Ma will collect all the children's works on site and create a unique sculpture belonging to Chengdu and in99. The artwork will also be exhibited in in99's ART Space art space later.

At the subsequent art exhibition and VIP reception, international cross-border artist Simon Ma, artist Zhang Liang, renowned host Wu Dawei, senior executives of Intime Group, well-known media executives in Chengdu, and in99 Black Card members raised their glasses to celebrate the elegant opening of in99, pushing the entire event atmosphere to a climax.

As the first high-end project of Yintai in brand in Southwest China, Chengdu Yintai Center in99 will vigorously promote art and culture after its opening, providing consumers with an international all customer level comprehensive shopping center that integrates artistic influence, unique experience, and elegant fashion, creating a new landmark of Southwest fashion.