Yintai Tourism Industry Group collaborates with Leyinda to assist in rural revitalization

On April 23rd, Yintai Tourism Industry Group, a member of the New Tourism Committee of the Zhejiang Chamber of Commerce, and Leyinda Group, a member of the Sports Industry Committee of the Zhejiang Chamber of Commerce, held a strategic cooperation signing ceremony to jointly initiate the establishment of the Yintai Rhein Rural Revitalization Sports, Culture and Tourism Industry Fund with a total scale of 5 billion yuan, focusing on creating high-quality rural tourism destinations.

The two parties have jointly established the Yintai Rhine Rural Revitalization Sports, Culture and Tourism Industry Fund, which will integrate their respective advantageous resources in the cultural and sports tourism industry, and create industry integration platforms such as "tourism+" and "sports+". Through comprehensive planning, regional operation, integration of multiple industries, and combination of multiple means, we will leverage our respective advantages to jointly promote the structural upgrading of the tourism industry and advance the cause of rural revitalization.

The 19th National Congress of the Communist Party of China clearly proposed the implementation of the rural revitalization strategy. In 2018, the No. 1 central document of the Central Committee made a comprehensive deployment for the implementation of the rural revitalization strategy, bringing new opportunities and new hope to rural development. The overall requirements for implementing the rural revitalization strategy are "prosperous industries, livable ecology, civilized rural customs, effective governance, and affluent living". Years of practice have proven that rural revitalization should not only focus on poverty alleviation, but also on creating wealth. The tourism industry is the primary industry that converts rural ecological resources into economic sources. It can change the development mode of rural economy and society, alter the ecological landscape of rural areas, and eliminate the urban-rural infrastructure gap. It is an important way and engine for rural revitalization. In the new era of rural revitalization, rural tourism can have new and great achievements. Yintai Tourism Industry Group is a comprehensive tourism investment group dedicated to exploring the investment value of tourist attractions, resorts, and amusement parks, enhancing the IP brand benefits of scenic spots, and operating high-quality tourism products. It is committed to creating boutique tourism projects throughout the region and season. Rheinda Group is a diversified comprehensive enterprise group. Its industrial layout involves sports, finance, Internet, media, education, real estate, hotels, aviation, agriculture and other fields. At present, it has built a Rheinda sports ecosystem with upstream IP resources, midstream operation service system, and downstream multi-channel cash flow channels.

The establishment of the Yintai Rhine Rural Revitalization Sports, Culture and Tourism Industry Fund is a new attempt to respond to the national rural revitalization strategy, solve the investment and financing difficulties in developing rural ecological tourism, and alleviate the financial pressure of rural revitalization. This fund will encourage and attract the production, creation, and production capabilities of the global cultural and tourism industry, based on rural revitalization, promote the deep integration of culture, sports, and tourism across borders, and cultivate a series of new rural tourism development models with cultural competitiveness and influence, unique rural ecology, and co construction and sharing with local villagers.