The grand opening of in77E district marks the perfect presentation of the lakeside for ten years

Hangzhou Hubin Business District adds new members! On December 15th, the fifth phase of the Hubin Yintai project - in77 E area - kicked off its mysterious prelude amidst widespread anticipation.

The total area of in77 E zone is 30000 square meters, covering nearly 140 brands. Different from the original A zone for international famous products, B zone for trendy people, C zone for fashionable fashion, and D zone for exquisite living, E zone has made it clear from the beginning of investment promotion that it is determined to focus on the cultural and tourism label, focusing on the two keywords of "Jiangnan charm" and "inheriting cultural and creative". More than 30 cultural and creative brands strengthen the tourism label of E zone, and more than 80 catering brands enjoy the taste of the world. The opening ceremony of Zone E marks the complete presentation of in77 in the Hangzhou commercial circle, with all five zones of ABCDE being placed together.

Advance layout and reasonable planning

The overall plan for the fifth phase of the Hubin Yintai project (i.e. in77A/B/C/D/E five areas) is relatively independent between each block and will be developed in stages. The overall layout of the project is advanced and planned reasonably, forming a three-dimensional traffic organization form through ground overpasses, underground pedestrian crossings, and relying on subway station resources, thus organically integrating the originally scattered blocks.

During the construction of in77E district, the postal circuit/Jiefang Road underground passage connection project was synchronously implemented, the underground connecting wall was opened, the connection port was decorated, and it was connected to Hubin Phase II through the existing underground passage, thus making the Hubin Phase I, II, III, IV, and V projects fully connected and laying the foundation for large-scale operation. While alleviating regional traffic pressure, effectively diverting traffic and bringing a new experience to a huge customer base of millions.      

The rooftop landscape platform offers a panoramic view of the lake

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The in77E area has a relatively small plot area. If traditional car ramps are used, it will not only reduce the already limited commercial area, but also have a significant impact on the organization of commercial flat flow lines.

Ten years of perfect presentation

Since the development and operation of the Hangzhou Hubin Yintai project in 2007, Yintai Group has spent ten years honing its sword, investing heavily, and striving to build it, successfully creating the Huangjin commercial district.

As a high-end commercial brand of Intime Group, the five major areas of Hangzhou Hubin Intime in77 have become important business cards of Hangzhou West Lake. The "Da Hu Bin Business District" in Hangzhou covers an area of 1 square kilometer and is a national "brand consumption cluster area", known as a "business district in the world cultural heritage". The Hubin commercial district currently has an average annual foot traffic of 60 million people, and the retail sales of consumer goods reached 13.8 billion yuan last year. Hubin Yintai in77 is the largest commercial carrier in the commercial district area. Taking the grand opening of E district as an opportunity, it will promote the integration of commerce and urban development through innovative development models, and help the "Great Hubin Commercial District" become a globally renowned and first-class "new retail experimental zone" in China.