Yintai Culture and Tourism collaborates with Fangyan Scenic Area to open a new chapter of "comprehensive tourism" in Yongkang

On July 2nd, the establishment and staff meeting of Yongyin Cultural Tourism Development Co., Ltd. in Yongkang City, Zhejiang Province was successfully held at the Fangyan Town Government in Yongkang. The establishment of this company marks the beginning of a new chapter and a new stage of development for Fangyan Scenic Area under the management of Yintai Culture and Tourism Group. Leaders including Cheng Xuejun, member of the Standing Committee of Yongkang Municipal Party Committee, and Lv Jian, Secretary of Fangyan Town Party Committee, attended the ceremony.

Fangyan Scenic Area is the third scenic area under the mixed ownership reform that Yintai Culture and Tourism Group has entered into operation, following two 5A level scenic spots, Xuedou Mountain in Xikou, Zhejiang and Yanmen Pass in Shanxi. Yintai Culture and Tourism will combine the creation of 5A scenic spots, optimize tourism routes and products, enhance tourism infrastructure, build scenic area transfer centers and transportation systems, increase tourism accommodation formats, layout information systems, and build Fangyan Scenic Area into a smart tourism scenic spot.

Last August, the People's Government of Yongkang City reached a cooperation agreement with Yintai Culture and Tourism Group on the development and operation of Fangyan Scenic Area. The Fangyan Scenic Area in Yongkang, Zhejiang is a national AAAA level tourist attraction, characterized by the Danxia landform of Dan Ya Cui Valley and cliff caves. It integrates academy culture, Hu Gong belief, cave temple culture, village culture, and folk culture. It is a traditional landscape and cultural project with the main functions of scenic tours, cultural experiences, religious pilgrimage, and scientific research and popularization. It has been approved as one of the first key scenic spots in Zhejiang Province.

Yintai Culture and Tourism Group was established in cooperation between Yintai Group and Zhejiang Tourism Group. It is a comprehensive tourism investment group with the core of exploring the investment value of tourist attractions and resorts, enhancing the IP brand benefits of scenic spots, and operating high-quality tourism products. The establishment of Yongyin Culture and Tourism Company this time is a practical progress made by Fangyan Scenic Area with the support of the Yongkang Municipal Party Committee and Government. Yintai Culture and Tourism Group will continue to increase the pace of scenic area development and construction, improve related supporting hardware facilities, and strive to create a 5A level scenic area.