Beijing Municipal Party Secretary Cai Qi inspects Wangfujing Yintai in88

On August 9th, Cai Qi, member of the Political Bureau of the Communist Party of China Central Committee and Secretary of the Beijing Municipal Party Committee, and relevant leaders of the Municipal Party Committee inspected the Wangfujing Yintai in88 and visited the LEGO global flagship store and NBA China's first flagship store.

Intime in88 is an important component of Intime Group's in series high-end commercial brand, located in the core position of Wangfujing Commercial Pedestrian Street, the first commercial street in China. With its unique location advantages and innovative business operations, it is enhancing and improving the regional commercial pattern.

The LEGO global flagship store located on the east side of Intime in88 integrates numerous unique design ideas, traditional Chinese cultural elements, and immersive entertainment experiences. Among them, the giant eaves created inspired by the Forbidden City and composed of 2.2 million LEGO bricks, the majestic Great Wall landscape, traditional Chinese sedan chairs, lifelike stone lion models, and mosaic painted dragon columns have become the "golden signboard" of LEGO flagship stores and a "check-in" destination for consumers and LEGO fans.

And the NBA Beijing flagship store, which opened in April this year, is the NBA's largest flagship store outside the United States. The store is divided into two floors, with a sales area of more than 1000 square meters. In addition to the NBA players' version of the field equipment, personalized uniforms, exclusive star signature souvenirs, it also contains clothing with local characteristics in Beijing and the largest retro goods area in Chinese Mainland. This new business model that combines cultural landmarks and flagship stores will allow fans to express their passion for the NBA in more ways.

According to the plan, the northern extension of Wangfujing Pedestrian Street is scheduled to be completed within 2019. At that time, Intime in88 will become the center of the entire pedestrian street in Wangfujing, and the Wangfujing Station of Metro Line 8 will also be directly connected to the underground level of Intime in88. In the future, in88 will present a new image with more vitality and fashion atmosphere through a combination of multiple formats such as flagship stores, trendy brands, catering, and internet celebrity markets.