Shen Guojun Lake University lectures: To cope with the economic cycle, we need to do something and not do anything

How should companies respond to economic cycles? On December 13th, Shen Guojun, founding director of Hupan University and founder and chairman of Intime Group, gave another lecture on "The Law of the Business Jungle" at Hupan University, presenting his profound reflections on the economic situation to the students.

As a classic course that has continued to this day since the founding of Lakefront University, "The Laws of the Business Jungle" has always been popular among students. The course uses a large number of case studies to deeply analyze the principles that private entrepreneurs should adhere to in various aspects such as values, external changes, and enterprise management.

In this edition of "The Rules of the Business Jungle," Shen Guojun continues to uphold the concept of "upholding the law for oneself, seeking harmony for others, and sharing benefits". Combining the latest content of the Central Economic Work Conference, with the latest policy interpretations, real business practice cases, sincere self decision sharing, and sincere development suggestions, he brings strategic thinking and response suggestions for students to cope with economic cycles.

Economic situation analysis: Entrepreneurs need to have cognition and prediction

In class, many students expressed that they have felt the economic transformation that China is currently experiencing.

Shen Guojun said that private enterprises need to be prepared for a long period of tight living, but the economic cycle not only contains countless risks, but also implies development opportunities. Private enterprises themselves have grown up in the market and should not be afraid of competition or fluctuations. Instead, they should seek business opportunities in times of crisis, invest and layout around changes in national policies and market demand, and prepare development plans.

Coping with economic cycles: taking action and not taking action

Shen Guojun analyzed that the current economic operation is facing many challenges, which are not only from the changing external environment, but also related to the stage and structural problems we have encountered ourselves.

For industries or enterprises with relatively high debt, attention should be paid to reducing debt, preventing debt default risks, and balancing diversified choices of main and secondary businesses; For companies with relatively good strength, they can consider leveraging business opportunities in the economic cycle and achieving leapfrog development through various means such as mergers and acquisitions.

"Most of the companies that have problems are not starving, but struggling to survive. ”Shen Guojun stated that the human, material, and financial resources of each enterprise are limited, and they are like mountains across different industries. Diversified operations are an important model for most small and medium-sized enterprises to seek development and breakthroughs, but the boundaries of diversification cannot be too broad, and must be related to their own main business and enterprise advantages. In the economic cycle, enterprises should boldly divest their weak and low value businesses, and choose industries that they are good at and have strategic significance to deeply cultivate and refine.

Adhere to correct values: core principles should be persevered

As the Executive President of the Zhejiang Chamber of Commerce (Global) and the President of the Ningbo Chamber of Commerce (Global), Shen Guojun has always regarded the dissemination of entrepreneurial spirit as an important responsibility.

Shen Guojun stated that whether dealing with internal relationships or complex external relationships, the rules that entrepreneurs must adhere to cannot be changed, nor can they be changed, and these core rules will not have a distinction between old and new. Entrepreneurs need to maintain a sense of mutual benefit towards their team, respect for the market, responsibility towards the country, and public welfare towards society. They should handle various relationships carefully and fully consider long-term factors in order to make decisions that are conducive to the sustainable and stable development of the enterprise.

Regarding how to handle the relationship between government and business, Shen Guojun emphasized that the relationship between entrepreneurs and officials, as well as the relationship between enterprises and the government, must be based on the law and cannot do anything that goes beyond the law. Both parties can contribute to national, ethnic, local, and collective interests through dialogue, communication, and cooperation.

The rich and vivid course content of "The Rules of the Business Jungle", as well as Shen Guojun's sincere and frank teaching, have won unanimous praise from the students: "In the situation where many people are confused, Shen Guojun's course is like a beam of light, illuminating the path of development for everyone." At the end of the course, student representatives presented gifts to Shen Guojun to express gratitude and hoped for more exchanges and learning in the future.