Yintai in77 on the banks of West Lake ignites a New Year's Eve craze among hundreds of thousands of people

reluctant to part in 2019, welcomed with a smile in 2020. This New Year's holiday, Hangzhou Hubin Yintai in77 has once again become the preferred destination for fashion consumption and a cultural center for internet celebrities. On December 31, 2019, the 2020 Lakeside New Year's Eve held by in77 attracted hundreds of thousands of young consumers from Hangzhou and even the whole province of Zhejiang to gather here. The enthusiasm of the carnival has turned the lakeside pedestrian street into a sea of joy.

Under a giant screen of 3000 square meters, on a pedestrian street of nearly 2 kilometers, and in the five themed blocks of in77, various trendy arts such as "bouncing", "electronic music parties", and "rap" blend together. With a relaxed attitude and sincere smiles, everyone unloaded a year of running around and exhaustion, and welcomed a brand new 2020 in a countdown manner.

This New Year's Eve celebration is the third consecutive New Year's Eve event held by Hubin Intime in77, and it is also another major commercial festival after the opening of Hangzhou Hubin Pedestrian Street at the end of September 2019. During the event, in77's rich and lively content, safe and orderly operation and management, and thoughtful consumer services made a significant contribution to the popular street area of Hubin Pedestrian Street. This once again proves in77's status as a trendy landmark in Hangzhou and its increasing appeal to Generation Z youth.

Since 2017, in77 has been the first to test the waters and hold electronic music party style New Year's Eve celebrations, successfully attracting a large number of young people to participate. Nowadays, after years of careful cultivation, the forms of hosting have become increasingly diverse and the gameplay has become more diverse. Every event is lively, and "in77 Lakeside New Year's Eve Carnival" has become a powerful and appealing commercial IP in Hangzhou and even Zhejiang. For three consecutive years, Hangzhou Lakeside Yintai in77 has created the concept of Hangzhou's New Year's Eve for people born in the 1980s, 1990s, and new Hangzhou. This year's 2020 Lakeside New Year's Eve Carnival has consistently improved in terms of image, behavior, connotation, and soul, achieving a "leapfrog" upgrade in multiple aspects such as landing scope, on-site quality, publicity and voice, and safety assurance. In77 once again responds to the New Year's Eve needs of young people, with crowds surging at the event site, comparable in density to the Spring Festival travel rush.

As the core area of Zhejiang's first national level commercial pedestrian street, the A, B, C, D, and E streets of Hangzhou Hubin Yintai in77 showcase their charm in different styles, focusing on cultivating fashion release areas, internet celebrity check-in areas, time-honored brand display areas, famous product gathering areas, and service experience areas. Through quality improvement and business transformation, it promotes the improvement of urban quality, and enriches the characteristics of Hangzhou and West Lake elements in a three-dimensional way.

At the same time, Hangzhou Hubin Intime in77 is also striving to create an international commercial district that is "leading in the country, exemplary in China, and has the charm of Hangzhou". Through high starting point planning, high standard renovation, high-tech integration, and high-quality services, it continuously improves the living and consumption experience of Hangzhou citizens and domestic and foreign tourists.