Yintai Anti epidemic Story | [Business Chapter ⑤] "Wherever the customer is, the service is there"

For the commercial retail industry affected by the epidemic, temporary difficulties are inevitable. But these market conditions precisely test the mindset and strength of the operation team, and also better reflect the team's innovation and adaptability.

4 Starting from the 18th of the month, Beijing Wangfujing Yintai in88, in accordance with the guidance requirements of Wangfujing Management Committee, has launched an online and offline integrated shopping event with the theme of "warming the heart, warming the market, and warming the life". A series of colorful commercial and cultural themed activities have been planned and held in the public space of Wangfujing Pedestrian Street.

During the event, a fashionable Taobao live streaming room was set up in Wangfujing Pedestrian Street. The "Cloud Shopping Wangfujing" live streaming activity allows customers to not only follow the footsteps of popular anchors to explore the commercial district and feel the historical and cultural atmosphere of the district, but also, under the guidance of fashion experts, enter shopping malls and shops online to purchase their favorite items and explore food.

“ Wherever the customer is, the service is there. ”In88 entered the LEGO brand and Nanjing street food stall, and left the shopping center for on-site sales.

in88  The customer flow of shops is gradually recovering

In fact, this is just one example among many marketing services offered by in88 recently. Since February, in88 has been actively adjusting its operations and marketing activities around the mindset of "where the customer is, the service is there".

2 On the eve of Valentine's Day on the 14th of the month, in88 collaborated with numerous shops to launch an "online cloud service" that allows customers to stay at home. On Valentine's Day, its sales revenue more than doubled compared to the average daily level in February. Afterwards, various service activities continued to be ongoing.

At Intime City in the west of Hangzhou, their "Don't Go Out, Buy with Confidence" campaign has also attracted and converted a large amount of online consumption. Taking Valentine's Day on February 14th as an example, the local operation team has added limited edition chocolate flash sales, local flower delivery, and other services for special period lovers, facilitating the "reunion" of couples and consumers. Among them, the "Kiss Discount Festival" of Xibei Youmian Village, a merchant settled in the West Yintai City, has become a eye-catching highlight event.

The "Don't Go Out, Buy with Confidence" campaign launched by Chengxi Yintai City has transformed a large amount of online consumption.

“ Kiss your mouth, give me a break! ”The "Kiss Discount Festival" in Xibei Noodle Village has always been a fun and high conversion marketing activity. During this year's epidemic, Chengxi Yintai City and Xibei Youmian Village jointly brought the 5th Xibei "Kiss Discount Festival" to the cloud.

Customers can access the Tiktok Xibei applet, use customized kiss blowing special effects, shoot a small kiss blowing video, and get a 77% discount on kiss blowing. Xibei has also extended the validity period of its discount coupons this year, extending the previous one day validity period to 99 days, spanning holidays such as Valentine's Day, International Women's Day, Qingming Festival, May 1st Labor Day, May Fourth Youth Day, Mother's Day, etc., greatly facilitating customers' planning and arrangement of shopping in store.

In Zhejiang Dongyang Yintai City, the operation team launched free DIY youth groups, free DIY succulents, free DIY micro landscapes, free DIY kites and other activities targeting the spring theme, making seasonal marketing flourish. The lively "Big Stomach King Competition" quickly gathered popularity and boosted the business confidence of merchants.

The spring series marketing activities of Dongyang Yintai City have greatly boosted the consumption atmosphere of shopping centers.

As a well-known fashion trend hub and birthplace of internet celebrity culture in China, Hangzhou Hubin Intime in77 firmly grasps the needs of young fashion groups. After resuming work, it continues to collaborate with Swarovski I DO、DR、 Jewelry brands such as Lao Fengxiang, YSL、Dior、 Armani, Lanc ô me and other beauty brands, as well as MICHAEL KORS, CALZEDONIA, AAPE and other clothing and leather bag brands, are jointly conducting fashion trend marketing to focus on unleashing the social needs of young people.

After continuous marketing activities, the number of internet celebrity filming and live streaming teams in the in77 commercial district has gradually increased.

In addition, shopping centers such as Beijing Intime Center in01, Chengdu Intime Center in99, Chengdu Intime City, and Qiandao Lake Intime City are also conducting different marketing activities to create a good business atmosphere for merchants to resume operations and improve sales performance as soon as possible.

Various shopping centers under Intime Group are conducting different types of marketing activities.

In addition to doing a good job in marketing activities, shopping centers in various regions also provide commercial services by stacking government consumption vouchers and other methods to concentrate on releasing customers' shopping power.

For example, from April 3rd to April 6th, Yintai City in the west of Hangzhou City distributed consumption vouchers to local consumers and combined them with the consumption vouchers issued by the local government to offer discounts, attracting many customers to come to physical stores for consumption and driving offline customer flow. In just one week, the consumption vouchers issued by Intime City in the west of the city boosted customer flow by 33% and sales by 26%.

These coupons are not issued in one go, but are continuously guided and tracked for service. Only by truly paying attention to details such as usage guides, guidance instructions, and home delivery services can we impress consumers and unleash the benefits of coupon promotions and steady growth.

“ Wherever the customer is, the service should be delivered. ”This is the fundamental principle for the operation of commercial retail enterprises. When consumer behavior changes, commercial retail enterprises should make flexible and adaptable innovations.

Yintai Anti epidemic Story Series

[Business Chapter ①] Live streaming sales to strengthen the" stay at home economy "market