Yintai Anti epidemic Story | [Business Chapter 9] Cross border Integration of Film and Television IP, Unique Charm of Cultural and Tourism Scenic Spots

In recent years, movies, TV dramas, and variety shows have become increasingly powerful in promoting tourism in scenic areas. People may go to a place because of a movie or a program.

For example, many people's initial impression of Wuzhen may have originated from the TV drama "In the Mood for Love", with small bridges and flowing water, houses surrounded by smoke cages, blue bricks and tiles, and boats shuttling back and forth, almost meeting people's expectations for the Jiangnan region in their dreams, attracting thousands of tourists all year round. Being a character in a movie or television set is one of the core attractions for tourists.

If thescenic area has both beautiful scenery and film and television IP support, undoubtedly it will make the scenic area more charming. Several scenic spots under Yintai Culture and Tourism Group not only boast unique and magnificent scenery and historical culture, but also serve as filming locations for multiple films and TV dramas. While further enriching the connotation of the scenic spots, it also allows tourists to "indulge in tricks" on the spot.

In the Zhejiang Fangyan Scenic Area under Yintai Culture and Tourism Group, Shiguliao Film and Television City is a comprehensive tourist area mainly providing film and television shooting services, with functions such as sightseeing tourism, cultural entertainment, and leisure vacation. It is a major component of the Fangyan Scenic Area.

Shiguliao Film and Television City is a major component of Fangyan Scenic Area and a popular location for filming movies and TV dramas.

Shiguliao Scenic Area is a scenic spot with beautiful mountains and waters, strange rocks and peaks, and extremely pastoral scenery. Shiguliao Film and Television City is mainly composed of multiple film and television shooting landscapes such as Xiaojing Lake, Shuixie, and Film and Television Block, with a building area of 8000 square meters and a total of 72 individual antique buildings.

The management team of Fangyan Scenic Area has long realized that in the context of the booming development of tourism and film and television industries, the "strong alliance" between the two fields can not only achieve mutual benefit and win-win results, but also effectively integrate cross-border resources and promote the better development of film and television tourism industry.

Based on this consideration, cross-border cooperation in film and television dramas has shone brightly in Fangyan Scenic Area. This place has gained fame as a filming location for many films and TV dramas, including "The Legend of the Condor Heroes", "The Legend of Sword and Fairy", "The Thousand Bones of Flower", "Nirvana in Fire", "The Legend of Mi Yue", "Celebrating the Years", as well as movies such as "The New Shaolin Temple" and "Embroidered Spring Knife". The unique Danxia landform has become a popular filming location for martial arts fantasy dramas, with nearly a hundred films and TV shows filmed here in 2019 alone Nearly a thousand film crews filmed in the Shiguliao Scenic Area, earning the nickname "Eastern Hollywood Twins" that rivals Hengdian Film and Television City in the industry.

《 The filming of 'New Shaolin Temple' took place in Fangyan Scenic Area.

In recent years, the scenic area has further developed a film and television performance area, strengthened cooperation with film and television IP, restored classic scenes from movies and TV dramas such as "New Shaolin Temple", "Journey to the West to Conquer Demons", and "The Legend of the Condor Heroes", and added performances from programs such as "Three Kingdoms Empty City Plan" and "Embroidered Spring Knife", attracting many film and television fan groups and consumers.

The currently popular TV drama 'Qingping Le' is also filmed here. The first episode of the drama is a scene where people are delighted to see their mother being persuaded in front of the tomb of Emperor Zhenzong of Song, and the beautiful and magnificent tomb background is the Shiguliao Scenic Area.

The currently popular TV drama 'Qingping Le' was filmed in Fangyan Scenic Area.

If Fangyan Scenic Area is mainly characterized by "ancient martial arts style", then Zhejiang Xikou Scenic Area under Yintai Culture and Tourism Group follows the route of "Republic of China modern style".

2019 Year by year The revolutionary historical film "The Decisive Moment," starring Zhang Hanyu, Tang Guoqiang, and others, was released Thewas filmed in Xikou Ancient Town. The film mainly tells the story of the Central Committee of the Communist Party of China's entry into Xiangshan, Beijing in 1949, planning for the establishment of a new China, commanding peace talks, and commanding the Battle of Crossing the Yangtze River.

Part of the movie was filmed in the Xuedou Mountain Scenic Area at Xikou. There is a "Miaogao Platform" in the scenic area, also known as Miaogao Peak or Tianzhu Peak, which is the main landscape of Xuedou Mountain Scenic Area. Although it has an altitude of only 396 meters, it is backed by mountains, with a central bulge and steep cliffs on three sides, and faces an abyss below, making the terrain very steep. Narrowly defined, Miao Gao Tai refers to a platform with an area of approximately 350 square meters. Standing at the forefront of the platform, one can enjoy the natural scenery of the lake below the pavilion. The hanging horizontal plaque of "Miaogaotai" was personally inscribed by Chiang Kai shek.

“ Miaogaotai "is one of the important landscapes in the Xuedou Mountain Scenic Area.

The future internet celebrity check-in point -Yintai Wulingfang is also located within the Xikou Scenic Area. Here, the classic elements of the Republic of China have been restored, with mud gray walls and blue wall tiles, exuding a strong retro sentiment. For those who arrive at Xikou for the first time, looking at the colorful bustling streets or the densely populated street corners with signs, it is easy to feel a sense of "time travel" - especially the dazzling array of characteristic plaques on the street, as if they are in a clip from a movie or TV series during the Republic of China period, with a unique charm.

Yintai Wulingfang reproduces classic elements of modern and contemporary China.

At the Yanmen Pass Scenic Area in Shanxi, under the Yintai Culture and Tourism Group, the world's first Great Wall cultural experience program "The Great Wall" vividly presents the magnificent and rich historical culture as the "number one pass in China". The program showcases the famous historical allusion of "Yang Family Loyalty and Martyrdom", performed by "Great Wall Bricklayers" such as Cai Guoqing, Liu Ye, Ruan Jingtian, Yang Di, etc., and reproduces the theme story of the Yang family selecting a son to lead the Yanmen Pass.

For tourists, "Visiting scenic spots not only allows them to enjoy the scenery, but also may encounter celebrities and experience the plot." This expectation has made scenic spots with film and television elements increasingly popular among tourists, especially fans.

More importantly, after the IP transformation of film and television, scenic spots are more interactive, experiential, and ornamental, with more intuitive and rich tourism scenes, often making people more hopeful.

Based on tourism, with film and television as highlights, extending the tourism industry chain, and promoting the transformation of tourism destinations from sightseeing to experience, leisure, vacation, film and television, and wellness as the content of comprehensive tourism, this is exactly the development direction of Yintai Culture and Tourism Group.

We believe that integrating beautiful scenery and fun, providing tourists with a refreshing and participatory tourism experience, will enable Yintai Culture and Tourism Group's scenic spots to achieve more cross-border integration and innovative development.

Yintai Anti epidemic Story Series

【 Business Chapter ⑧: Digging into Cultural Connotation to Bring Scenic Area Tourism to LifeBusiness Chapter ⑦: A 168 kilometer Challenge with Only One PersonBusiness Chapter ⑥: Using Rigid Needs as a BreakthroughBusiness Chapter ⑤: "Wherever Customers Are, Services Are There"Business Chapter ④: Activating Communities and Enhancing Customer stickinessBusiness Chapter ③: Strengthening Quality Services to Live Up to Customer TrustBusiness Chapter ②: Internal and External Linkage to Help Brand Support and Promote Explosive ProductsBusiness Chapter ①: Live Streaming to Strengthen the "Homestead Economy" Market[Care Chapter] @ Love Together, Heart TogetherHuman life is of paramount importance, Yintai must fulfill its responsibilities