The first LEGO flagship store in Zhejiang, Hubin Yintai in77, has opened and achieved new sales records

On June 25th, the first LEGO in Zhejiang Province ® The brand flagship store officially opened at the Yintai in77 in Hubin, Hangzhou. Despite the ongoing pandemic and rainy weather in Hangzhou, it has not affected the enthusiasm of LEGO enthusiasts to visit in77. As of 4pm on the opening day, sales have exceeded 2.4 million yuan.

In order to grab their favorite LEGO toys at the first time, some enthusiasts have been queuing up at the door in the rain since night. It is understood that in addition to locals from Hangzhou, many enthusiasts have also come from other places such as Shanghai with small stools.

At around 8:10 am, a long queue had already formed on site because on the day of the store's opening, only 500 numbers were issued. Customers had to enter the store by number and batch to make purchases, while other consumers had to queue up on site and wait for all the previously issued numbers to be "digested" before entering.

It is reported that the LEGO brand flagship store is located on the first floor of Yintai in77D area in Hubin, Hangzhou, with a total area of 527 square meters. It closely connects creative entertainment experience with Hangzhou's traditional culture, and the overall style is very Chinese and unique to Hangzhou's West Lake culture:

As soon as you enter the store, you are attracted by the immersive experience: the blue LEGO bricks laid around the threshold represent West Lake, and the lake is decorated with lotus flowers made of LEGO bricks; The LEGO brick mosaic painting inside the entrance of the store's pagoda recreates the classic "Ten Scenic Spots of West Lake"; The West Lake Free Pagoda Table cleverly restores beautiful scenery such as the Three Pools Moon, the Six Harmony Pagoda, and the Quyuan Wind Lotus with Lego bricks; The 3D model of the Broken Bridge, constructed with LEGO bricks, vividly depicts the scene of Bai Niangzi and Xu Xian meeting on the Broken Bridge.

At the same time, the store also offers a novel "integrated play" experience, combining physical and digital play experiences, allowing LEGO fans of different ages to participate. The customized mosaic portrait machine made its debut in Hangzhou, giving LEGO fans the opportunity to create their own exclusive LEGO mosaic portraits; The self selected granular wall is currently the largest among all LEGO flagship stores in China, containing 100 individual component cabinets. LEGO fans can freely choose and create their own MOC works.

As the fourth LEGO brand flagship store in Asia, the opening of the LEGO Hangzhou flagship store adds another "eye-catching" point to the Hubin Yintai in77. What is even more worth looking forward to is that Hangzhou Hubin Yintai in77 will also welcome the opening of more than 20 Zhejiang or national first stores and flagship stores. These new stores will not only introduce a brand new culture into the Hangzhou and Zhejiang markets, but also bring new management methods and consumer experiences, better meeting the consumption upgrade needs of local customers and other consumers.