Younger and more fashionable, Chengdu Yintai Center in99 launches large-scale brand upgrade

Recently, Chengdu Intime Center in99 (referred to as in99) has launched a large-scale brand adjustment and upgrade, with nearly a hundred small and large brands settling in one after another, including many fashion brands' southwest first and flagship stores.  

Alexander Wang Surrounding In99

Following Tiffany& After the opening of brands such as Co., Max Mara, Tods, HUGO BOSS, GIADA, BLANCPEIN Blancpain, Rolex, Time Vallee, and Montblanc, in99 saw a peak in store openings in the first half of this year for Balenciaga, Valentino SuperVee limited time concept stores, Zegna, and Alexander Wang, Saint Laurent, Burberry, and Chrome Hearts. On June 12th and 13th, Valentino SuperVee's limited time concept store and Balenciaga brand store opened in front and behind. On the day of Balenciaga's opening, its sales performance reached nearly 1 million yuan. Judging from the bag situation during the opening period, the proportion of people born in the 1990s is quite significant.  

Valentino SuperVee Limited time concept store

Balenciaga In store

The impressive market data reflects the deep fit between these store brands and in99's concept of targeting young customers. On July 1st, Zegna officially opened. Next, brands such as Alexander Wang and Burberry will also make their debut in the near future, with Alexander Wang opening its first store in the southwest at in99. In addition, Saint Laurent will first enter in99 as a brand pop-up store.  

Zegna Brand Store

From now until the end of this year, in99 will continue to make efforts in introducing fresh brands, including well-known brands such as Chrome Hearts, Valentino, Omega, etc., which will all make their debut on in99 in the future. In addition to the major brands that have gradually entered the first floor, in99 is also undergoing adjustments and updates to other business formats, involving brands such as Dell and Alienware (the latest concept store) Nike、Adidas、Puma、Cell Care、 Siyanli (the latest concept store), Boiling Joy, Zhou Dandan Original Flavor Barbecue, Basketball Academy, etc., covering various formats such as retail, catering, and leisure experience, will undoubtedly bring a fresher and more diverse brand combination to in99. Behind the influx of fresh brand blood is in99's core philosophy of focusing on customer needs and leading younger consumption habits. Use more fashionable, personalized, and diverse brand combinations to meet the demands of younger consumers.  

Daily passenger flow on site

While continuously introducing the brand, in99 also timely creates vibrant creative activities, such as the recently launched "Summer Light Year Tide in Market" event, which brings different street vendor cultures into the mall and achieves fashionable and fun interaction with consumers.  

“ Summer Light Year Tide in Market "Event Scene  

As a benchmark project for high-end commerce in Chengdu, in99 will continue to optimize and innovate from multiple perspectives such as format branding, operation management, and event services, keeping pace with the times, adapting to the market, exploring consumption, and leading trends.