Yintai Department Store (Group) Co., Ltd. was awarded the "Best Corporate Citizen in China" in 2011

Chen Xiaodong, CEO of Intime Department Store: Treat employees like family members;    

Treating employees cannot just rely on systems and rewards and punishments. A colleague asked me what I should do to leaders and colleagues. I said that if I want to coexist with them, I should simplify it. I think leaders are your elders and colleagues are your brothers and sisters. You naturally know what to do, because those are the people who will accompany you all your life.

On December 4, 2011, the 2011 China Corporate Citizenship Forum and the 8th China Best Corporate Citizenship Awards Ceremony, jointly initiated by the leaders of Chinese commercial newspapers, 21st Century Business Herald and 21st Century Business Review, were held in Beijing. Intime Department Store Group was awarded the "China Best Corporate Citizen" award for 2011.

Around the forum theme of "Sincerity in the Middle, Form in the Outside - The Way of Growth and Communication in the Transparent Era", Chen Xiaodong, President and CEO of Intime Department Store Group, discussed how companies in the transparent era can communicate with various stakeholders. In terms of communication with partners, he stated that "equality, cooperation, long-term, and win-win" are the supplier relationships that Intime Department Store is committed to maintaining. Therefore, it must focus on long-term development goals and not use temporary leading advantages in market competition to obtain excess conditions; In terms of communication with employees, he said: "You can't just use the system to reward and punish employees. A colleague asked me how to treat leaders and colleagues, and I said that if I want to coexist with them, I will simplify it, thinking that leaders are your elders, and colleagues are your brothers and sisters. You naturally know what to do, because those are the people who will accompany you for the rest of your life."

At the award ceremony, the jury pointed out that in the past year, Intime Department Store (Group) Co., Ltd., as the representative of the hundred goods retail industry, Integrating the well-being of stakeholders into all aspects of the enterprise shows a corporate character of being responsible for society, people and community.

For Intime Department Store, CSR strategy is a long-term practical process, with a long way to go in terms of treating shareholders, employees, customers, environment and resources, partners, and society well. It is the responsibility of Intime Department Store to contribute to the progress of society and the improvement of life through sincere actions, and it is also the best embodiment of Intime Department Store as a corporate citizen.