Counter trend recovery! More than 30 brands in the Yintai in series mall have achieved top performance in the country

Since the beginning of this year, many physical stores have encountered unprecedented challenges in their operations due to the impact of the epidemic, and shopping malls have been hit hard by the epidemic. In this situation, Yintai Commercial Group went against the trend and achieved impressive results again recently after effectively controlling the epidemic. In August, several high-end commercial centers under Yintai Commercial Group achieved historic highs in customer traffic and sales, with multiple brand stores ranking first in domestic and even Asia Pacific sales, successfully achieving high growth against the trend.

Hubin Yintai in77 achieves record high monthly sales

According to the actual data in August, the sales of Hubin Yintai in77 located in the Hubin commercial district of Hangzhou reached 630 million yuan, a year-on-year increase of 61%. Among them, luxury goods sales increased by 137% year-on-year, international cosmetics sales increased by 82% year-on-year, and multiple brands achieved the highest growth rate in the country.

Nearly 20 brands have achieved a historic high in sales:

Chanel、Lancome、Armani、YSL、Dior、NARS、 Shiseido, Sephora COACH、FURLA、ANNAKIKI、Nike Kicks Lounge、Air Jordan、 Congcuo Hot Pot, Nanjing Big Brand Stalls, Taixing...

More than 30 brands have achieved top sales in China or Zhejiang:

Lululemon、LONGINES、MICHAEL KORS、 Huawei Authorized Experience Store Plus, Adidas Flagship Store APM、Darry Ring、Charles＆Keith、POPMART、 Colorist, Perfect Diary, Chinese Li Ning Champion、 Twelve Lightyears, Midsummer Story, Xiaolongkan, Nayuki's Tea...

More than 20 high-end and trendy brand stores have opened:;  

Balenciaga、OFF-WHITE、 Zuma Long I-PRIMO、Y-3、Polo RALPH LAUREN、 Dian Dude, Minhua, Shangshang Qian Tim Hortons、 Maggie machi, orange blossom X-LARGE、BEASTER。  

Beautiful sales data comes from the strong support of mall foot traffic. Throughout August, the total passenger flow of Hubin Yintai in77 reached 7.5 million, a year-on-year increase of 12%. The limited time pedestrian street "On the Lake in Lane" was launched that month. As a popular representative of Hangzhou's night economy, it opened a limited time market and various themed activities, attracting a large number of consumers and quickly gathering popularity. In addition, the Hubin Yintai Tomb Robbing Notes Exhibition had a total online exposure of 5000W+, and the Qixi Festival "Art of Love" theme exhibition attracted more than 200 KOLs, including supermodel Chen Bike, to punch in on the spot.

In the post pandemic era, the Hubin Yintai in77 has once again shown vitality and vigor with endless creativity, rich activities, and high popularity.

Chengdu Yintai in99's monthly sales exceeded 100 million for the first time

The Chengdu Yintai Center in99, located in the Jiaozi Park commercial district of Chengdu, achieved a monthly sales revenue of over 100 million yuan for the first time in August. Multiple luxury brands and major brands have sales ranking among the top in the region and even in the country. For example, the newly opened Alexander Wang achieved a sales performance of 890000 on its opening day, breaking the record for the highest daily sales performance of the brand's global stores. Its first month sales performance ranked second in the country.

On the day of Qixi Festival, Chengdu Yintai Center in99 held a series of marketing activities, which pushed the passenger flow and sales to new heights one after another - the passenger flow on that day reached 33800 person times, reaching the peak of this year's passenger flow. The sales on that day were nearly 9 million yuan, the highest since the opening of Chengdu Yintai in99 project. It is worth mentioning that in99 has also seen a significant increase in new members, with nearly 30000 new members joining in August. The number of members, the proportion of member consumption, and the average unit price of members have all reached historical highs.

Wangfujing Yintai in88 Strong Recovery

Beijing Wangfujing Yintai in88, which has been heavily affected by the epidemic, has also seen a strong rebound in overall sales. In August, store sales reached nearly 90 million yuan, a year-on-year increase of 5%, reaching the highest monthly sales record in nearly three years. Luxury goods sales increased by 24% year-on-year, with luxury goods and flagship store sales contributing 74%.

Under the sustained impact of the second outbreak of the epidemic in Beijing, the recovery of in88 passenger flow has been slow. In order to better recover, in88 center marketing has vigorously tilted towards key brands and improved their sales performance through various online and offline channels.

At the highly anticipated first LEGO flagship store in Beijing, sales reached 11.74 million in August, setting a record for the highest monthly sales since the store opened in 2019.

in01 Improve and optimize the combination of business formats

At present, the overall sales of Beijing Yintai Center in01, which has been heavily affected by the epidemic, are gradually recovering. In the process of resuming work and production, in01 actively adjusts and improves its business portfolio, gradually opening new brands such as French high-end audio brand DEVIALET, fashion trend brand SMFK, and trendy collection store ELEGANCE | MIX, creating more new shopping experiences for consumers.

French high-end audio brand DEVIALET

Fashion Trend Brands SMFK

Trendy Brand Collection Store ELEGANCE|MIX

In the post pandemic era, although many shopping centers have recently achieved good results, Intime Commercial Group remains vigilant and actively does a good job in epidemic prevention and control as well as resuming work and production. As a high-end commercial brand, the in series commercial center will continue to innovate its operating methods, enhance brand attractiveness, and bring consumers more new experiences and shopping enjoyment.