Chengdu Yintai Center's in99 brand upgrade breaks through the circle and continuously creates records of "first time" and "most"

Recently, the "National Geographic Classic Image Exhibition" kicked off at the Yintai Center in Chengdu on in99. This exhibition is not only the first exhibition in Southwest China in 2021, but also adds many "first" and "most" attributes: the largest venue since the global tour, with an exhibition area of nearly 1100 square meters; For the first time, 130 complete works were exhibited, with the longest giant artwork reaching 5.8 meters; First presentation of panoramic artworkarea……

The event quickly broke through and broke the record for on-site ticket sales and total sales of peripheral products on the first day of its launch. In99 has also gained a large wave of "tap water" dissemination on platforms such as Xiaohongshu and Moments as a result.

In fact, since launching a large-scale brand upgrade last year, in99 has continuously set records for "first time" and "best time", attracting more and more attention and love from people. Tiffany& Many big brands such as Co., Alexander Wang (the first store in Southwest China), Vivienne Westwood (the first store in Chengdu), Balenciaga, Maison Margiela, Burberry, etc. have entered the market, attracting a large number of customers to check in, and the trend of luxury has become increasingly evident.

2020 In the year, in99 welcomed Tiffany& New stores such as Co., TOD'S, BLANCPEIN, PORTS, etc. have been concentrated and settled in. Among them, on the day of Alexander Wang's opening, due to excessive popularity, the flow was restricted in just half an hour, and many products were sold out in half a day. In the first month, the sales performance directly ranked first in the country.

After entering 2021, in99 continues to maintain a high-density pace of opening stores.

The first floor of the project welcomes popular luxury brands Vivienne Westwood (Chengdu's first store) and Maison Margiela (the largest store in the country), including fashion and designer brands such as ACNE STUDIOS, THOM BROWNE, OFF-WHITE, PLAY COMME DES GARCONES, and high-end fashion collection store I. T.

According to in99's statistics on member data, members aged 26 to 35 account for 50%, becoming the absolute main consumer force. In addition to adjusting the brand portfolio, in99 also enhances member stickiness and attracts high-quality members through irregular high-end VIC salon activities, cross industry cooperation with private banks/equestrian clubs/sports car clubs, and the promotion of "one-to-one customized services" for major customers.

Moreover, the format of in99 is still rapidly upgrading.

In the second quarter of this year, the upgraded "high-end cosmetics area" created by in99 will reopen in the second quarter. Meanwhile, with Moimoln, Little MO& The consecutive entry of children's brands such as Co. has also enhanced the integration and richness of the in99 children's business model.

In the optimization of the catering industry, based on the overall tone of "trendy luxury", in99 will strengthen the "social" attribute of the project through the adjustment of catering categories, and bring brands that meet the needs of the target customer group. On the first floor, popular chain light food brands such as Vintage (Chengdu's first store) and wagas have been introduced successively. Many popular restaurants such as Yue Bai Wei and Sheng Ru Xia Hua are also about to open.

The brand upgrade has brought new vitality to in99, constantly attracting a large number of customers to go shopping and check in. In the future, with more upgrades completed, it will bring more surprising experiences to customers.