Xikou Scenic Area, a subsidiary of Yintai Culture and Tourism Group, has been selected as one of the top ten smart scenic spots in Zhejiang Province

Recently, Xikou Scenic Area, a subsidiary of Intime Culture and Tourism Group, was awarded the "Top 10 Smart Scenic Spots in Zhejiang Province in 2020" in the "2020 Zhejiang Culture and Tourism Overall Evaluation List".

“2020 The "Zhejiang Culture and Tourism Overall Evaluation List" is guided by the Zhejiang Provincial Department of Culture and Tourism, Zhejiang Tourism Association, Zhejiang Daily Newspaper Group, and hosted by Zhejiang Daily. Through public voting, expert evaluation, and online publicity, Xikou Scenic Area stands out among 599 projects in Zhejiang Province.

Xikou Scenic Area is located in Xikou Town, Ningbo City, Zhejiang Province. It is a national level scenic spot and a 5A level tourist attraction. It has 8 series of historical sites such as Jiang's former residence and Fenghao Fang, as well as the five famous Buddhist mountains in China, Xuedou Mountain, and the world's largest seated Maitreya, which are unique tourism resources in China. With a profound historical background and deep cultural foundation, it receives millions of domestic and foreign tourists every year.

In recent years, Xikou Scenic Area has actively responded to the call of governments at all levels, attaching great importance to the construction and application of information technology and smart scenic spots. It has invested a large amount of manpower and material resources, successively building a collaborative office system, a smart tourism control platform, an official WeChat account of the scenic spot, an e-commerce platform and a time-sharing reservation system, a self-service ticketing system for tourists, an intelligent ticket checking system based on facial recognition, as well as information and intelligent systems such as LED screens and information release in the scenic spot, to achieve smart marketing, management and services in the scenic spot.

At the same time, Xikou Scenic Area provides technical support for tourists' safety, emergency evacuation, rescue command, dispatching, and control of the maximum carrying capacity of the scenic area through Internet related systems, so as to fully integrate normal management, emergency management, and scenic area management, realize full process, intelligent, three-dimensional, and modern management, and better serve tourists.

For example, with the implementation of the "Guidelines for Determining the Maximum Carrying Capacity of Scenic Spots", Xikou Scenic Area adopts "time-sharing reservation", by releasing tickets according to time periods, balancing the daily passenger flow at each time period, and focusing on solving problems such as congestion during peak holidays, poor ticket sales and checks, and multiple queues of tourists; The scenic area also provides "contactless services" for tourists. During the entry process, tourists do not need to collect or exchange tickets. They can scan the electronic QR code of the ticket in the reservation order to quickly enter the park, which has played a significant role during the epidemic.

In recent years, relying on the creation of a "5A level" scenic spot, Xikou Scenic Area has vigorously carried out the construction of smart tourism informatization. Currently, the basic services of scenic spot data, management, service, and marketing have been digitized, effectively alleviating problems such as passenger flow guidance, information lag, and tour guides. At the same time, digital security facilities and service equipment also bring peace of mind and convenience to tourists, safeguarding smart tourism and quality services.