7 On the 13th of the month, Hangzhou Daily published a report titled "The Charm of First Store Blooms in Hangzhou" and published it on the official website of Hangzhou Municipal Government. The report points out that the first store economy is becoming one of the symbols of urban consumption level and commercial vitality. Since the beginning of this year, numerous high-level and high-quality first stores have landed one after another, reshaping the commercial landscape of Hangzhou and activating the "spring water" of the consumer market. Among them, projects such as Hubin Yintai in77 and Chengxi Yintai City under Yintai Group continuously innovate and provide consumers with new experiences, adding vitality to important business districts such as Hangzhou Hubin. The following is the full text of the report:

On July 9th, Maotai Ice Cream's first store in Zhejiang Province settled by West Lake in Hangzhou.

The first store economy is becoming one of the symbols of urban consumption level and commercial vitality. Under policy guidance, on the one hand, Hangzhou's commercial districts and complexes have sparked enthusiasm for the pursuit of "first stores", and on the other hand, major international and domestic brands have seized the consumption potential of Hangzhou and continuously entered the city to "expand their territory". The stable growth and innovative development of the number of first stores in Hangzhou will help Hangzhou build an international new consumption center city and promote the construction of a new development pattern of domestic and international dual circulation, "said the relevant person in charge of the Municipal Bureau of Commerce.

The first store becomes a 'traffic password'

New shopping mall relay

Last weekend, Maotai Ice Cream Hangzhou flagship store opened on the first floor of Hubin 88. At 10am, the store had just opened and a long queue had already formed at the entrance, with a large number of consumers waiting for the first opportunity to try something new. "It's amazing to taste the first taste of 'Moutai', white wine+milk fragrance." After planting grass on the Internet, Ms. Yang, a citizen who couldn't help but punch in, immediately shared a picture in her circle of friends.

On the same day as the opening of Maotai Ice Cream Hangzhou flagship store, there were also four cities including Wuhan, Changsha, Guangzhou, and Shenzhen. Ding Xiongjun, the Party Secretary and Chairman of Maotai Group, appeared at the opening of the Hangzhou flagship store, which shows the importance attached to this market.

Huawei authorized experience store Plus Zhejiang flagship store settled in Hangzhou Hubin Yintai in77

In February of this year, coffee tycoon Manner landed in Hangzhou and opened its first store in Wanda Plaza, quickly capturing the hearts of a large number of young people and professionals. In less than half a year, 9 Manner stores have been opened, distributed in major shopping malls in Hangzhou, demonstrating the potential of the Hangzhou consumer market.

Not only do major domestic brands have a strong preference for the Hangzhou market, but many foreign brands have also extended olive branches and chosen Hangzhou to "expand their territory". On the eve of the Spring Festival, the popular Wolfgang Steakhouse in New York opened at the Kerry Center in Hangzhou, with continuous foot traffic in the past six months; The newly opened Japanese skincare brand THE GINZA has planned to open a beauty salon at Wulin Yintai, where customers can not only shop, but also experience the brand's unique beauty and care services. Geneva based luxury watch brand Roger Dubuis, Korean clothing brand NO ONE ELSE, and other Hangzhou stores made their debut in the first half of the year.

The strength of brand rejuvenation fully reflects the determination and attitude of shopping malls and commercial districts to keep up with the times.

Armani's first MINI CABIN store in Zhejiang has landed in Yintai City in the west of the city. The Hangzhou trendy gathering area, Hubin Business District, has continuously adjusted and optimized its brand structure. In the first half of this year, 45 first stores were established, including 9 in China and 20 in Zhejiang, bringing fresh blood to the business district; Taking high-end beauty as its advantageous category, Hangzhou Wulin Yintai continues to make efforts. Among the more than 50 cosmetics brands on the first floor of Building A, nearly half are first store brands at or above the city level; The Binjiang store of Yintai Department Store, which opened soon after the opening of the store, introduced the first stores in China, such as Peppa Pig Happy Restaurant and Qingting, several first stores in Zhejiang, such as Hema Fresh PLUS Store, Niu New Shouxishao, Niu Xiaoxin, Nanmengwai Indonesian Cuisine, and more than 10 first stores in Hangzhou, such as Loulan.

; On July 8th, THE GINZA, a luxury skincare brand under Shiseido Group, opened its first store in Wulin Yintai, Hangzhou, Zhejiang; On June 29, the first Hong Kong style legendary Dim sum store Tian Luck Hangzhou was officially opened in the MIXC... Since this year, many high-level and high-quality first stores have been successively launched, reshaping the commercial landscape of Hangzhou and activating the "spring water" of the consumer market.