Yintai Charity | Dedicate more than 'one hour' to the common home

3 On the 25th of the month, Yintai Public Welfare Foundation joined forces with Yintai Foundation Group to participate in the "Earth Hour" event initiated by the World Wildlife Fund (WWF).

Earth Hour

Earth Hour is a global energy-saving activity proposed by the World Wildlife Fund (WWF) to address global climate change. Advocate for households and business users to turn off unnecessary lights and power consuming products for one hour on the last Saturday of March at 20:30 local time every year, to demonstrate support for climate change action.

As a professional asset management platform under Yintai Group, Yintai Jiye Group has organized multiple projects located in Beijing, Hangzhou, Chengdu and other places to participate in the Earth Hour event. At 20:30 that evening, large landmark buildings such as Beijing Intime Center, Hubin Intime in77, Hangzhou Intime City, and Chengdu Intime City simultaneously turned off their exterior lights, calling on society to save energy and reduce emissions, and advocating low-carbon living.

On the day of the event, Yintai Jiye Group, together with organizations such as the World Wildlife Fund and the One Earth Nature Foundation, jointly held a nature education public welfare lecture and public welfare night run activity, spreading environmental protection concepts in a healthy way and calling on every individual to actively contribute their own strength.

Nature Education Public Welfare Promotion

Beijing Tonghui River Charity Night Run

In the subsequent public donation auction event, Intime Group will raise all the funds and donate them to the One Earth Nature Foundation to help restore more endangered species and their habitats.

“ The Earth Hour event was first held in 2007 and has now covered over 7000 cities in 192 countries and regions. Beijing Yintai Center and other projects under Yintai Jiye Group have participated in the "Earth Hour" event for fifteen consecutive years.

For many years, Intime Group has actively practiced the concept of green development and implemented the national "dual carbon" strategy. With the Intime Public Welfare Foundation as a platform and relying on its various business segments, it has always strived to give back to society, create a strategic public welfare model of platform ideology and shared value, and demonstrate Intime's commitment and responsibility to social responsibility through practical actions.