Yintai Group launches 2024 International Panda Day series of public welfare activities

Recently, the All China Federation of Industry and Commerce's "China Industry and Commerce Times" has paid attention to and reported on the International Panda Day series of public welfare activities organized by Yintai Group and Yintai Public Welfare Foundation in multiple projects under their umbrella. The following is the full text of the report:

“ Yintai Group has always adhered to a deep concern for ecological and environmental protection, and actively advocates public participation in ecological protection actions through our business advantages. ”Han Xuegao, President of Intime Group and Chairman of Intime Foundation Group, stated in an interview with the China Business Times that "this collaboration with a public welfare organization to carry out a series of giant panda exhibition activities is a continuation of Intime's concern for ecological and environmental protection actions. We hope that through this cooperation with a public welfare organization, we can enhance the public's understanding of wildlife and rare animals, and inspire more people's love and sense of responsibility for the Earth's home."

Continuously supporting social welfare and nature conservation construction, and committed to building a beautiful home where humans and nature coexist harmoniously, has always been one of Intime Group's corporate visions. In the golden autumn of October, to celebrate International Panda Day (October 27th), Intime Group once again innovatively launched a public welfare action, interacting closely with consumers and contributing to ecological protection together.

In the early stage, on the occasion of the 16th anniversary celebration of Beijing Intime Center, Intime Group, Intime Public Welfare Foundation, One Earth Nature Foundation, and artist Qin Weili jointly held a series of giant panda exhibition activities with the theme of "Nature is good, in love with CALL" in Beijing. During this period, Intime Group donated 360000 yuan to an Earth Nature Foundation to support wildlife conservation efforts.

During the event, Beijing Yintai Center in01 and Yintai Office Building held public art exhibitions and volunteer public welfare promotions. Beijing Park Hyatt Hotel launched dining and room discounts, and some of the proceeds will also be donated to an Earth Nature Foundation.

The reporter walked into Yintai Center in01 in Beijing and saw many consumers gathering at the exhibition booth on the basement level, interacting and communicating with volunteers, and participating in fun games to learn about the living environment of rare animals and the difficulties of wilderness patrol work, receiving small rewards such as postcards. In addition, the "Earth Vitality" exploration experience exhibition is displayed on the third floor, guiding the public to join the "Earth Home" protection action.

Panda themed animation appears at the Beijing Intime Center on Chang'an Street. At dusk, four "Panda Envoys" light up on the large screens along Chang'an Street to "call" pedestrians. Walking into the lobby of the Yintai office building, the reporter was attracted by more than 20 "Panda Envoys" sitting side by side and with a cute appearance. On October 26th, the relay of the event was carried out in multiple projects under the Intime Group. Among them, Hangzhou Hubin Intime in77 held a giant panda exhibition, and set up a wildlife science popularization exhibition area, a "Life of the Earth" science popularization exhibition area, a panda installation art exhibition area, and a nature classroom workshop for children on the Hubin Pedestrian Street by West Lake. It is committed to allowing the public to experience the living environment, current situation, and inseparable relationship between humans and nature from different perspectives, and to understand the importance of protecting ecology and biodiversity.

1864 The first stop of the Giant Panda Tour in Zhejiang was held at Yintai in77 in Hubin, Hangzhou. In Beijing Wangfujing Yintai in88 and Hangzhou Xitou Yintai City, many Yintai employees also joined the volunteer team to popularize knowledge about wildlife, endangered animals and other related topics to pedestrians.

"Through continuous efforts in recent years, we are delighted to see various national first-class protected animals such as takins and Sichuan snub nosed monkeys returning to their natural habitats. In 2023, we saw the presence of wild giant pandas, indicating that nature reserves are restoring their vitality. ”Han Xuegao stated that "Yintai Public Welfare Foundation is also continuously supporting the public welfare talent training project - the 'Blue Pioneer' program, which has trained 120 professionals in the field of marine public welfare and grown into the backbone of China's marine ecological protection." The reporter learned that Yintai Public Welfare Foundation has long regarded ecological protection as one of its core areas of concern. For many years, Yintai Public Welfare Foundation has carried out in-depth cooperation with many professional ecological protection public welfare organizations such as the Nature Conservancy Association and the Peach Blossom Spring Ecological Protection Foundation. Among them, the public welfare protection project in cooperation with the Peach Blossom Spring Ecological Protection Foundation manages and operates 5 ecological protection sites covering Anhui, Sichuan, Zhejiang, Inner Mongolia and other regions, with an area of 610 square kilometers.

Han Xuegao stated that Intime Group will continue to deepen the influence of existing public welfare projects in the future, cooperate with more environmental organizations, and stimulate more people's enthusiasm and motivation to participate by organizing more meaningful and responsive social welfare activities. In addition, Yintai Public Welfare Foundation will continue to solidly promote work in rural revitalization, emergency relief, public education and other fields, and practice corporate social responsibility with practical actions, contributing to social welfare undertakings.