Yintai Commercial Group's in77 product line upgrade accelerates nationwide commercial layout

Yintai Commercial Group, a subsidiary of Yintai Group, announced today that "in77" has been officially upgraded to a high-end product line, marking a new stage in the deepening operation and transformation development of Yintai Commercial Group in the commercial field.

Based on the Hangzhou Hubin Intime in77, the new series of products is designed with the core concept of "global commercial benchmark, fashionable shopping check-in place, and social gathering place for young people", aiming to accelerate the national commercial layout of Intime Commercial Group and promote rapid development of the group. At present, Yintai Commercial Group has formed three major product series:

▪  To Hangzhou Hubin Yintai in77 Representative landmark high-end commercial complexes:in77

▪  To Zhengzhou Yintai inPARK Represented by landscape landmark commercial complexes:inPARK

▪  To Yintai City, West of Hangzhou City Represented by regional quality commercial life centers: Yintai City

From Hangzhou to Hefei, 'in77' has accumulated and developed steadily

Hangzhou Hubin Yintai in77, as the only multifunctional composite urban complex by West Lake, led the transformation of high-end commercial landscape and reshaped the landmark interface of Hangzhou more than a decade ago. Through continuous innovation, in77 has developed into a landmark level commercial cluster covering theme blocks such as international luxury goods, high-end beauty, and high street trends. It gathers the only three story Herm è s flagship store in the country, as well as international famous brands such as Louis Vuitton, a landmark building in Hangzhou. In 2023, the annual customer flow reached 85 million, with sales exceeding 10 billion yuan, setting a new historical high and leading a new regional commercial pattern.

As the latest masterpiece of the in77 series, the Hefei Yintai in77 will debut on December 26th. The project is located in the administrative core of Shushan District, Hefei, with a commercial area of approximately 170000 square meters, adjacent to the Swan Lake Green Axis Park. Hefei Yintai in77 is positioned as a trendy luxury brand and will introduce benchmark trendy luxury brands, international high-end beauty, sports and outdoor, Michelin/Black Pearl catering and other leading brands to further enrich the commercial diversity of Hefei and create a destination for high-end retail and exquisite lifestyle.

inPARK、 Yintai City:

Becoming a domestic business disruptor

2023 At the end of the year, "Zhengzhou Yintai inPARK" made its debut as the first project of the inPARK product line. The project is located on Longhu Financial Island in Zhengzhou New District. Through rich marketing activities, it creates a brand super IP and becomes a new trend in urban life in Zhengzhou, building a new commercial ecosystem full of "youthfulness".

Zhengzhou Yintai inPARK Activity MapinPARK With its unique commercial form of "block+shopping mall+micro landscape", it has become a new sample of open block commerce. At the same time, Yintai Commercial Group has successively welcomed the grand opening of Hangzhou Linping Yintai inPARK and Quzhou Luming Island Yintai inPARK this year, bringing new consumption scenarios and experiences to the market, further enhancing the regional commercial atmosphere, and leading the new trend of urban life.

At the same time, "Intime City" is also promoting product iteration through continuous innovation. For example, Intime City in the west of Hangzhou will complete the renovation of the outer street by the end of December this year, creating a free and open urban elegant atmosphere, and creating a diverse experience, light luxury, and artistic living place.

Effect Map of the Renovation of Yintai Outer Street in the West of Hangzhou City Comprehensive acceleration: building a prosperous business ecosystem

Yintai Commercial Group is accelerating its layout in the national market. Since the beginning of this year, several heavyweight projects such as Rui'an Xinhu Yintai City, Hangzhou Linping Yintai inPARK, Hangzhou Xitou Yintai City, Deqing Yintai City, and Quzhou Luming Island Yintai inPARK have successively opened.

In the future, Intime Commercial Group will rely on its rich brand resources and professional operational capabilities to deeply cultivate the national market, continuously innovate and explore in combination with market trends and consumer demands, create commercial projects with local characteristics, enhance the economic vitality of cities and the quality of life of residents, build a prosperous, diverse and sustainable business ecosystem, and inject new momentum into the high-quality development of urban economy.