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'Dedicate one hour to the Earth', Intime Group brings together a green future through action

Release time2026-03-30read count0

On March 28, 2026, as a partner of China's 2026 "Earth Hour" promotion, Yintai Public Welfare Foundation, together with Yintai Commercial Group and Yintai Foundation Group, participated in the "Earth Hour" event initiated by the World Wildlife Fund (WWF). This year marks the 20th anniversary of the launch of this global initiative, and Intime Group is taking practical actions to fulfill its commitment to green development, fully promoting the zero carbon goal and the global vision of natural improvement by 2030.

中国2026地球一小时推广合作伙伴-横版 (压缩)(2).jpg

At 20:30 that evening, multiple projects under Intime Group located in Beijing, Shanghai, Hangzhou, Chengdu, Hefei and other places turned off their lights on time, and orderly shut down the exterior landscape lighting and non essential power consuming equipment. This event covers various formats such as shopping centers and office buildings, and it is also the 18th consecutive year that Intime Group has participated in "Earth Hour". The group continues to convey the concept of low-carbon development to society through tangible physical scenarios, calling on the public to jointly pay attention to the dual challenges of climate change and biodiversity conservation.

In 2026, "Earth Hour" adheres to the original intention of "dedicating one hour to the earth", highlights the core orientation of "people-oriented", and advocates that everyone can become the initiator of environmental protection actions. Yintai Group deeply agrees with this concept and elevates environmental protection actions from a single light off ceremony to a systematic protection of natural ecology. For many years, Intime Group has actively responded to the national "dual carbon" strategy, relying on the Intime Public Welfare Foundation and its various business segments, continuously exploring green and low-carbon development paths, and deeply integrating the concept of sustainable development into every aspect of daily operations and consumption scenarios.

In the future, Intime Group will continue to work together with various sectors of society, so that every small environmental action can gather into a powerful force to promote sustainable development, and jointly build a green future where humans and nature coexist harmoniously and nature improves.