This Earth Day, make your points more meaningful!

Yesterday was the 55th World Earth Day. The Yintai Philanthropy and Yintai Business Management Group jointly launched the "Zero Carbon Benefit Points" charity activity, calling on all Yintai consumers to participate in ecological and environmental protection activities through the exchange of points.

Since April 22, Yintai club members have logged in to "Yintaiyuan members" WeChat or Alipay and paid 55 points. Yintai Philanthropy will donate 1 yuan to support the Paradise Ecological Protection Foundation, build public welfare ecological reserves in Zhejiang, Sichuan, Hubei, Anhui, Jilin and other provinces, and protect the homes of many rare wild animals and plants, such as wild giant pandas, takins, Sichuan snub nosed monkeys.

Ecological and environmental protection is one of the important public welfare directions that Yintai Philanthropy has adhered to for many years. Since 2011, Mr. Shen Guojun, founder of Yintai Philanthropy, has been exploring the participation of private organizations in the management of nature reserves starting from Laohegou. In 2015, he co founded the Paradise Ecological Protection Foundation with other entrepreneurs. After more than ten years of careful protection, national first-class protected animals such as takins and Sichuan snub nosed monkeys have returned to public welfare protected areas. In 2023, patrol officers observed wild giant pandas multiple times in the Laohegou Nature Reserve in Sichuan, indicating that the reserve is restoring its original vitality.

In addition to encouraging consumers to participate in environmental protection activities, Yintai Group also calls on all employees to join the green and low-carbon action, launch actions such as "Office New 'Zero' Sense", integrate the concept of green and low-carbon into daily work and life, and contribute to green environmental protection together.

In the future, Yintai Group will continue to work with all parties to practice the green and low-carbon concept in development, love the earth in public welfare actions, protect the earth with practical actions, safeguard green mountains and rivers, and build a beautiful China.