Yintai - From a retail benchmark company to a first-class city comprehensive operator

Intime and Zhejiang for 17 Years - Eternal Business Drivers of Urban Transformation

In the current trend of urban complexes, the mainstream model is for residential developers to transform into commercial real estate. Only Yintai entered as a department store operator and quickly became a leading brand in China's comprehensive industry. Therefore, in today's increasingly homogeneous development of integrated complexes, Intime products have always created a highly fashionable and dynamic commercial field through their professional thinking.

90 The debut of Wanfang Taizhou Yintai is another milestone innovation driven by commercial genes. This super large urban complex integrating shopping, living, office, dining and entertainment, and theme parks is the first to introduce the new era shopping center form Park Mall into China. It will not only completely reshape the urban life of Taizhou, but also embody the deep emotions of a leading Zhejiang businessman towards his hometown.

Contemporary Zhejiang Business Pride - Growing into a Retail Benchmark Company in 17 Years

Commercial operation companies are more skilled in building houses, while developers are more skilled in operating shopping centers.

Many industry insiders like to use this phrase to summarize Intime Group. Indeed, most mixed use developers in China started with residential development, and Intime is well-known primarily because it is an extremely successful department store.

1997 In, Mr. Shen Guojun from Ningbo founded China Yintai Investment Co., Ltd. (Yintai Group). In his first attempt, Shen Guojun made an extraordinary move. The first store of Intime, Hangzhou Wulin Store, which opened in 1998, was shrouded in the halo of "the largest shopping mall in Hangzhou". For the first time, Intime moved its radio live broadcast room into a department store in Hangzhou, opened up climbing trails, ice rinks, and half court basketball courts in the mall, and held the popular "INTIME Meimei Stand Up" talent show for the first time

2007 In, Intime Department Store was listed on the Hong Kong Stock Exchange (01833. HK), becoming the first private department store in Chinese Mainland listed on the Hong Kong Stock Exchange. In 2009, with the successful acquisition of 50% equity of Hangzhou Hubin International Luxury Street by Intime Group, Intime became a heavyweight in China's luxury goods market, with brands such as Herm è s, Armani Dolce & More than 2000 global fashion brands from Gabanna to Zegna have been gradually incorporated into their brand matrix.

In China, Intime has never been just a shopping mall, it is also a designated place for young people to meet and dance street dance, a sacred territory for girls to capture fashion information and boys to recall their first date. Yintai never uses consumer income as a positioning indicator for shopping malls, but rather positions itself based on age and even living conditions.

Due to its continuous innovation and progress in the department store industry, Intime was named one of the 16 companies leading the global retail revolution by Morgan Stanley in 2011. Nowadays, the total assets of Yintai Commercial Retail have exceeded 21.3 billion yuan, with a total construction area of over 1.5 million square meters. Ranked among the top in China's retail industry in terms of business area, operating performance, and business innovation capability.

Since 2003, Intime has gradually entered the development of urban complexes, transforming from a department store operator to a commercial real estate developer. Currently, Intime has 37 shopping centers and department stores in operation, with 18 under construction, forming two major product lines: "Intime Center" and "Intime City". The 900000 square meter Yintai project, the largest commercial complex in China, as Yintai's third largest product line, is about to make its debut nationwide and officially land in Taizhou, Huiyao Da Taizhou Center.

Embracing the era of experience economy - committed to becoming a "comprehensive urban operator"

The fashion genes flowing in the blood, as well as Mr. Shen Guojun's strong local sentiment, endow Yintai in every city of Zhejiang with a highly recognizable temperament. It not only conveys the aesthetics of life, but also allows people to constantly feel the warmth of the city.

“ Cities are alive, breathing the breath of the times and constantly growing. ”Mori, who developed the Roppongi Hills in Tokyo, explained why he spent 11 years building a benchmark for a global urban complex. In the Chinese real estate industry, which blindly pursues rapid development and scale expansion, more and more complexes such as products on assembly lines are disconnected from the cultural context of the cities where they are located. We need such a precious attitude even more.

It is precisely by adhering to the concept of boutique like Mori that the Intime Complex not only continuously upgrades and updates its products, but also ensures that every Intime Center or Intime City is never identical. For example, the Yintai project in Taizhou is arranged in a fan-shaped pattern in response to the waterfront terrain, combined with the 300 meter Taizhou tallest building in the park, forming a rich and varied skyline. The outdoor commercial street also surrounds a triangular central garden of nearly 10000 square meters, which is elevated to a second floor height. Inside, there are various night markets, tropical performances, jungle adventures, float parades, and food feasts from around the world.

The thinking from the perspective of operators has profoundly influenced Yintai's urban complex development logic. They are better at improving the floor area efficiency of each square meter of retail space and are well versed in the subtle art of combining formats and brands; More importantly, they have an innate intuition about the relationship between large businesses and city centers. Every Intime complex - from Intime Center on Chang'an Avenue in Beijing to Hubin Intime Phase II by West Lake in Hangzhou - is undoubtedly a recognized center of the city.

Taizhou Yintai is also located in the future geographical center of Greater Taizhou - the commercial core area. It is about 5 kilometers away from Jiaojiang and Luqiao, and is situated in the middle of Huangyan to Binhai New Area. The new CBD in Taizhou, centered around Yintai, will bring the three districts closer together, making transportation, economy, and culture more integrated and smooth.

Intime believes that although it has built shopping centers and skyscrapers, it is the people who live, work, and gather here who truly give it personality. Every Intime urban complex should provide a stage for urbanites that aligns with their lifestyle and values, while shaping the center of a big city. Based on this logic, Intime increasingly sees itself as a "comprehensive urban operator", paying tribute to those great cities with its collection of shopping centers, theme parks, commercial streets, residential and office buildings.