Yintai Bao's monthly user count has exceeded 1.7 million

One month online, sixteen years offline

2014 On April 8th of the year, Yintai Commercial Group's "Yintai Treasure" celebrated its full moon. As a new and innovative member product, "Yintai Bao" has been favored by consumers since its birth. In one month, more than 1.7 million members were successfully registered and received through mobile Taobao platform and Alipay Wallet, exceeding the total number of members accumulated by Yintai offline physical stores in 16 years. So far, the total number of online and offline members of Intime Commercial has exceeded 3 million.

“ Yintai Treasure "is a targeted consumer oriented innovative membership product created by Yintai Commercial Group and Alibaba Group for the main consumer member group of Yintai Commercial, which integrates online and offline channels. The card was first launched on the mobile phone Taobao platform and Alipay Wallet on March 8, becoming the first electronic membership card in the domestic retail industry that integrates the full link of registration application, recharge and payment.

Members are the core of department stores and shopping centers, and Intime has cultivated a large number of loyal members over the past 16 years, contributing more than 50% of its sales performance. With the large gathering of online members, "Yintai Bao" has achieved a great victory in its first battle. We can see that the integration and connection of online and offline members not only brings unprecedented experience to users in the domestic retail industry, but also provides multiple possibilities and solutions for the gathering of members and performance growth of Intime physical stores. Afterwards, "Intime Treasure" will continuously improve various functions and data-driven, humanized services to enhance customer experience.

Yintai Commercial will continue to promote the practice of "Yintai Bao" as a big data-driven consumer solution provider, and promote the construction of O2O and pan channel in China's retail industry. Recently, Intime Commercial announced the introduction of a huge strategic investment from Alibaba Group, laying a solid foundation for the "New Intime" to connect online and offline channels and enhance member services.

Innovative thinking, embrace the Internet. After various innovative measures and developments, such as pioneering popular department stores in Zhejiang in 1998, accelerating its coverage in Zhejiang in 2005, launching nationwide chain development in 2006, listing on the main board of the Hong Kong stock market in 2007, actively developing shopping centers in 2009, and launching the Yintai e-commerce platform in 2010, "New Yintai" will accelerate its innovation and transformation, embracing a new future.