Peking University and Intime Group jointly establish China's first Master's program in Public Welfare Management

2014 On June 5th, the first Master's program in Social Welfare Management in China was officially launched at Peking University. This project is jointly initiated by Peking University, Peking University Guanghua School of Management, China Yintai Investment Co., Ltd. (hereinafter referred to as "Yintai Group"), and Beijing Yintai Public Welfare Foundation. On the same day, the school and enterprise signed a cooperation agreement for the Master's Program in Social Public Welfare Management and the Chair Professor Program. The cooperation project will be executed by the Guanghua School of Management at Peking University, which will establish China's first Master's Program in Social Public Welfare Management. At the same time, the Yintai Public Welfare Management Research Center of the Guanghua School of Management at Peking University will be established, and the Yintai Public Welfare Foundation will raise and donate teaching and management operating funds for the project, creating a precedent for cultivating senior management talents in China's public welfare industry.

Both the school and the enterprise are determined to cultivate excellent and professional senior management talents for China's public welfare and charity undertakings, strive to improve the operational level of China's public welfare and charity organizations and non-profit organizations, and help them develop sustainably and healthily, promoting the power of public welfare and charity in all sectors of society. Mr. Shen Guojun, Chairman of China Yintai Investment Co., Ltd., Cai Hongbin, Dean of Peking University Guanghua School of Management, and Zhu Xiaodong, Chairman of Yintai Public Welfare Foundation, personally signed a cooperation agreement and jointly unveiled the Yintai Public Welfare Management Research Center at Peking University Guanghua School of Management. Other leaders and guests attending the signing ceremony and press conference of China's first public welfare management master's education project include Yan Min, Chief Accountant and Minister of Finance at Peking University, Deng Ya, Assistant to Peking University President and Secretary General of the Education Foundation, Xin Xiangdong, Chairman of Intime Land (Group) Co., Ltd., and Vice Dean of Guanghua School of Management at Peking University MBA Program Director Wu Liansheng, Vice Dean of Guanghua School of Management and ExEd Program Director Professor Liu Xue, Vice Dean of Guanghua School of Management Professor Zhang Jiali, Deputy Secretary of the Party Committee Professor Li Qi, Deputy Secretary of the Party Committee Professor Teng Fei, Assistant Dean of Guanghua School of Management and MBA Program Executive Director Professor Zhao Longkai, Director of Guanghua School of Management Responsibility and Social Value Center Professor Wang Liyan, Assistant Dean of Guanghua School of Management, Dean of Xi'an Branch and Deputy Director of Responsibility and Social Value Center Professor Jiang Wanjun, and Professor Zhang Junni of Responsibility and Social Value Center. This event is hosted by Mao Dawei, Secretary of the Party Committee of Peking University Guanghua School of Management.

Speech by Shen Guojun, Chairman of China Yintai Investment Co., Ltd< br>

        Shen Guojun, Chairman of Intime Group, Founder and Honorary Chairman of Beijing Intime Public Welfare Foundation, said, "This has been my wish for many years. Over the past decade of company development, I, along with my colleagues, have done some public welfare and charity work. This year, we have the opportunity to establish a more systematic and large-scale Intime Public Welfare Foundation. Because we deeply understand the importance of ecological system construction for public welfare in China and even globally, the first major thing we have done is to have the opportunity to cooperate with Peking University to participate in the education and training of senior talents in China's public welfare. It takes ten years to plant trees, a hundred years to cultivate people, two years of education, and a thousand years of merit."

“ Over the past 30 years of reform and opening up, our country and nation have accumulated a certain amount of wealth. The public's awareness of public welfare and charity has become stronger, and donations have become more and more enthusiastic. Being willing to help others and promoting charity is also a traditional virtue of our Chinese nation. Due to various reasons such as incomplete public welfare management, policies, systems, regulations, and a lack of talent, the public's desire to donate has become increasingly strong in recent years, and the credibility of public welfare organizations has declined. Many donors are not very satisfied with the use of their donations. In the process of enterprise development, we have also been participating in public welfare and charity activities. The biggest feeling here is the lack of talent. It is urgent to change the current situation of public welfare institutions in China, improve their management level, enhance their credibility, and cultivate senior management talents. Therefore, I hope that through this project and our joint efforts with Peking University, we can make some contributions to the public welfare cause of our country and lay a solid talent foundation for the development of public welfare.

I never expected that my proposal for the Master's program in Social Welfare Management would be so highly valued, efficient, and sincere by the leaders of Peking University, which deeply moved me. We highly value the cooperation between Intime and Peking University, and strive to make this project the most influential project in China and even globally, making efforts to change, promote, and improve the level of public welfare and charity management in China. Use commercial means, commercial thinking, and a public welfare mindset to do this well. ”Shen Guojun expressed emotionally.

Cai Hongbin, Dean of Guanghua School of Management at Peking University, introduces project information

Subsequently, Cai Hongbin, Dean of Guanghua School of Management, gave a brief introduction to this project. The project will focus on the organic combination of "management knowledge and industry characteristics", "Chinese characteristics and international perspective", "value enhancement and innovation consciousness", and "career development and industry development" to cultivate talents for this project.  

It is reported that the program has a study period of 2 years and is a full-time training program. It will adopt a recruitment method of interviews followed by written exams. The enrollment target is mainly aimed at outstanding young people with 3-5 years or more of work experience in related fields, aged around 25-35 years old, innovative ideas and awareness, as well as a sense of social responsibility, who are willing to devote themselves to public welfare and related industries or fields. The first batch of students is expected to enroll in September 2015. In addition, the project has established a "full coverage and multi-level" scholarship system to encourage students to engage in social welfare positions with generally low salaries after graduation. The project is expected to start enrollment in July 2014. For specific enrollment information, please refer to the official website of Peking University Guanghua School of Management.

As the academic support institution for this project, the Yintai Public Welfare Management Research Center at Peking University Guanghua School of Management focuses on "management research", with management as the core, continuously promoting all research that may be helpful for the development of social public welfare undertakings. At the same time, the research center will also establish very close cooperation with relevant domestic and foreign social welfare organizations to jointly promote the research and development of China's public welfare undertakings.

Intime Group will also establish two "Peking University Intime Professors" at Peking University to support the most outstanding academic leaders and scholars in various fields. Finally, Mr. Shen Guojun, Chairman of China Yintai Investment Co., Ltd., and Mr. Cai Hongbin, Dean of Guanghua School of Management at Peking University, provided answers to questions raised by the on-site media. Both the school and enterprise sides expressed that this project will definitely cultivate generation after generation of talents for China's public welfare undertakings in the future, and they are full of confidence in the healthy and sustainable development of the project.