Yintai Commercial's "Group Celebration" Transforms into a "China Shopping Festival" with Pan Channel, Platformization, and Entertainment Features

On October 16, 2014, Intime Commercial announced its 16th anniversary group celebration (November 16) as a "customer celebration", partnering with Alibaba to create an online and offline carnival, and holding the "China Shopping Festival" from November 11 to November 16.

Alibaba recently released its "internationalization, platformization, and wireless" plan for the "Double 11" shopping festival, continuing to lead the frenzy of online shopping in China; Yintai aims to create a new shopping experience and offer the lowest discounts throughout the year for consumers through "omnichannel, platformization, and entertainment".

Pan channel

The China Shopping Festival is fully committed to creating a "customer shopping experience". Yintai Commercial's 49 department stores and shopping centers offer the best annual discounts on fashion products, serving consumers across spaces and times.

There is also a mysterious coupon that will run through the period and before and after the China Shopping Festival, bringing surprises.

At the same time, the commercial omnichannel of Intime made its debut, including Intime, Tmall boutique stores, Tmall O2O stores, Love Shopping and O2O sub venues on mobile Taobao, MINI Silver, store WeChat public account terminals, Xiaodian, and Intime Treasure.

Be prepared in various aspects such as channels, products, technology, and services, and provide customers with a global, mobile, and on-demand omnichannel experience.

Platformization

10 On November 17, at the joint business conference held in Qingdao, Yintai Commerce and Lianshang launched the "Lianhe Action" for China's retail industry, proposing that the industry should jointly serve the national customers with the theme of "China Shopping Festival" from November 11 to November 16, advocating entertainment shopping, industry openness and industry integration.

Chen Xiaodong, CEO of Intime Commercial, believes that Intime Commercial is committed to providing consumer solutions and launching the "Lotus Action" is a new thinking and action on the new retail format from the perspective of industry cooperation. He hopes to work with physical retail peers to grasp the changes in Chinese consumption.

Tianhong, Ginza, Bubugao, Jiajiayue, Wuxing Electric, Hongtu Sanpeng, Kidswant, Qingdao Weike, Lecheng Supermarket and other enterprises have confirmed as joint initiators. It is reported that the event is expected to attract hundreds of large and medium-sized physical retailers from across the country to participate.

“ In the "Lotus Action", Alibaba will provide a unique display and traffic platform for 22 domestic department store groups at the "Double 11" O2O sub venue, and distribute "Yuanbao" coupons for electronic screen interaction in various enterprises and stores.

At present, "Yintai Bao", which has over 8 million online and offline shopping influencer members, is an important product of Yintai's O2O cooperation with Alibaba. Yintai Bao plans to open up access to the retail industry.

At this point, the largest membership data card that connects the entire process of card application, stored value, and payment in China's retail industry will be open to all retail peers. In the future, a larger number of online and offline shopping membership experts distributed throughout the country will be jointly built and shared by Chinese retail industry peers.

Entertainment oriented

As an excellent representative of traditional offline chain commercial groups in China, Yintai Commercial has deeply rooted its entertainment and social image in people's hearts since creating the "Little Monster" group celebration last year. Since the beginning of this year, the company has been more daring in innovation, constantly innovating various products and services closely focused on customer social and entertainment, gradually entering a better stage.

“ The "Yintai Girlfriend Circle" will launch a national consumer competition. Driven by Internet thinking, its social function of three people forming a circle, sharing points, and aesthetic and consumption promoting friendship is deeply loved by Yintai VIP customers, which has reached nearly 100000 circles. In the prize setting, it includes free pick-up and drop off services for handsome drivers of luxury cars at any time within one year.

Yintai Commercial has 49 physical stores throughout China, including 36 department stores and 13 shopping centers, located in Zhejiang, Beijing, Hubei, and other parts of the country. The shopping center is "omnipotent", providing customers with all kinds of food, drink, and play TESCO Group. We will hold large-scale themed events such as a thousand person birthday party, monster dance bar, and monster market celebration.

At the same time, an unprecedentedly lively street carnival show will be held on Yan'an Road, the busiest commercial street in Hangzhou. At that time, Hangzhou citizens will fully participate in the charm of consumption and entertainment, and release happiness.

At the same time, there will also be exciting activities such as the Hundred Beauties Super Shopping Competition and the Buy Me Sell Product Auction.