Yintai Commercial's "Just Move Forward" Brand Action Debuts with "Hangma"

10 On the 20th of the month, the "Intime+Hangzhou International Marathon" strategic cooperation and brand action press conference was held in front of Intime Commercial's Wulin branch in Hangzhou. It was announced that Intime Commercial (Group) (hereinafter referred to as "Intime") had reached a three-year strategic cooperation agreement with Hangzhou International Marathon. Intime was crowned as the "2014 Hangzhou International Marathon" (hereinafter referred to as "Hangzhou Marathon") and the last 1000 "Hangzhou Marathon" participation spots were distributed free of charge on site. At the same time, Intime launched the "Just Move Forward" brand action.

Guests including Tao Zili, Deputy Director of Zhejiang Provincial Sports Competition Center, Cheng Yongjiang, Assistant President and General Manager of Marketing Planning Department of Intime Commercial, and Shen Wei, Vice President of Zhimei Holdings Group, attended the press conference and delivered speeches, eagerly looking forward to the joint launch of cooperation related to the Hangzhou Marathon event. They looked forward to this innovative integration that reflects lifestyle, sports aesthetics, and commercial civilization, which will surely create new cross-border value for commercial brands, sports events, and citizen participation.

Life lies in movement. The Hangzhou Marathon is one of the most beautiful marathon routes in the world. This year, the Hangzhou Marathon will be held on November 2nd, with a total of 30000 participants. For the first time, the track will be fully closed, and the route will cross the Qiantang River for the first time. CCTV will deploy two helicopters to broadcast a marathon event live for the first time.

Intime boldly innovates, because of its sports, it has formed a connection with Hangzhou and Malaysia; The corporate DNA that leads the way of life has long been established. Since the opening of the first store and Hangzhou Wulin store 16 years ago, we have loved each other, passed on new life aesthetics, and repeatedly sparked fashion trends. Recently, the "China Shopping Festival" and Yintai Group's celebration have been launched, with plans to create a new shopping experience and the lowest discounts for consumers throughout the year through "omnichannel, platformization, and entertainment".

As a strategic partner of Hangzhou Marathon, Intime has many rights and interests, including 1000 participation spots for the 2014 Hangzhou Marathon, including 50 full marathon spots, 50 half marathon spots, 100 short marathon spots, and 800 small marathon spots. In addition to the participants' names, Intime will also provide professional supply services for all participants on the day of the competition.

Some live audience members expressed that the alliance between Intime and Hangzhou Marathon to promote sports trends is a perfect match, and it has opened up a "blessing" for those who missed the opportunity to officially register for the competition last month.

10 On the 19th of the month, major self media outlets in Hangzhou reported that the last 1000 spots for Hangzhou and Malaysia were in Yintai; On the evening of October 20th, enthusiastic consumers from Hangzhou and Malaysia flocked to Wulin Yintai to compete for free participation spots. Nearly a hundred people even came to wait in line before starting to collect their numbers. Yintai operates on a first come, first served basis and meets qualification requirements, creating a lively atmosphere on site.

As an excellent representative of traditional offline chain commercial groups in China, Yintai Commercial has deeply rooted its entertainment and social image in people's hearts since creating the "Little Monster" group celebration last year. Since the beginning of this year, the company has been more daring in innovation, constantly innovating various products and services closely focused on customer social and entertainment, gradually entering a better stage.

Once held the "INTIME Meimei Stand Up" event in Hangzhou, which became popular in the city and seemed like a prequel to Super Girl. In the process of continuous innovation and development, Yintai has changed with the times, put customers first, and developed different regions and formats at different times. Currently, it has 49 stores nationwide; And developed a wide range of channels including Intime, Tmall boutique stores, Tmall O2O stores, Love Shopping and O2O sub venues on mobile Taobao, MINI Silver, store WeChat public account terminals, Xiaodian, Intime Treasure, etc.

Under the guidance of the corporate mission of being a "big data-driven consumer solution provider", the "Just Move Forward" brand action of Intime has officially launched, with the Intime Hangzhou Malaysia cooperation event and spirit as the first launch. Interpret human virtues and life pursuits such as "Love together, run forward", "Life is a marathon, just move forward!", "Just move forward!", and incorporate factors such as youthfulness, fashion, companionship, self-improvement, beauty, and progress.