Yintai Group collaborates with Zhejiang Tourism Group to vigorously promote Shanxi's "tourism+" initiative

On the afternoon of May 27th, Yintai Tourism Industry Group, a subsidiary of Yintai Group, signed a strategic cooperation agreement with Shanxi Provincial Tourism Development Committee and Zhejiang Provincial Tourism Group at Yaguquan Mountain Villa in Hangzhou. The three parties will carry out in-depth cooperation in cultural tourism, comprehensive tourism, tourism destination investment and operation in Shanxi Province.

At the scene, Cao Xuecheng, Deputy Director of Shanxi Provincial Tourism Development Commission, Ni Haitao, President of Yintai Tourism Industry Group, and Li Tianping, Deputy General Manager of Zhejiang Tourism Group, signed the contract. Zhang Fuming, Vice Governor of Shanxi Province, witnessed the signing, and Zhong Xinzhang, Deputy Director of Zhejiang Provincial Tourism Bureau, attended the ceremony. The three parties have reached a strategic cooperation, which will jointly promote the reform and innovation of the system and mechanism of the existing tourist attractions (scenic spots) in Shanxi Province, such as Yanmen Pass and Mount Wutai; Jointly design, plan, operate and manage some scenic spots to enhance their visibility, increase foot traffic and revenue generating capacity; Jointly invest in the development, protection and utilization of rural tourism resources, and introduce diversified and comprehensive commercial formats such as boutique hotels, catering, homestays, and leisure vacation products.

Yintai Tourism Industry Group is a joint venture established by China Yintai Group and Zhejiang Tourism Group. By integrating the advantages of various shareholders' brands, capital, operations, teams, and resources, it strives to build a first-class tourism investment group driven by both "deep industry investment capabilities" and "comprehensive industry capabilities centered on IP and operations". Yintai Group has teamed up with Zhejiang Tourism Group to jointly create the best tourist destination in Shanxi Province, comprehensively promote the reform of the tourism scenic spot system and mechanism in Shanxi Province, and vigorously promote Shanxi's "tourism+".

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On the afternoon of May 25th, Lou Yangsheng, Deputy Secretary of the Shanxi Provincial Party Committee and Governor, and Wang Yixin, Deputy Governor, had in-depth exchanges with Shen Guojun, Chairman of China Yintai Group, and Fang Jinghua, Chairman of Zhejiang Tourism Group, in Taiyuan to accelerate the development of Shanxi's cultural tourism industry.

Governor Lou Yangsheng said that the Shanxi Provincial Party Committee and Government have cultivated the cultural tourism industry as a strategic pillar industry, vigorously promoted "tourism+", actively developed comprehensive tourism, and strived to build Shanxi into a first-class domestic and internationally renowned tourism destination, accelerating the transformation from a province with abundant cultural tourism resources to a strong cultural tourism province. He warmly welcomes well-known enterprises such as Intime Group and Zhejiang Tourism Group to help Shanxi improve, strengthen and expand its cultural tourism industry with advanced concepts, successful experiences and innovative models. The Shanxi Provincial Party Committee and Government fully support the tourism projects of Intime Tourism Industry Group and Zhejiang Tourism Group in Shanxi Province.

Shen Guojun stated that in the future, he will carry forward the spirit of Zhejiang merchants, promote the quick landing of negotiation projects in Shanxi, take the development of cultural tourism industry as the starting point, and deeply participate in Shanxi's reform and development. Actively leverage the platform role of the Zhejiang Chamber of Commerce and organize more entrepreneurs to visit Shanxi for investment and development.

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