Hangzhou Xixi Yintai City made a stunning debut, opening multiple firsts in the Hangzhou integrated complex

On November 16, 1998, the first department store of Intime Commercial Group under Intime Group, Hangzhou Wulin Intime Department Store, officially opened. After nearly 20 years of development, today's Intime Commercial Group, with its development strategy of "multi brand, multi format, and creating experiential consumption" and the business philosophy of "customer first", continuously innovates business models, leads new fashionable lifestyles, and has become an undisputed leader in the domestic retail industry.

Today, the first Intime brand shopping center in Xihu District, Hangzhou - Hangzhou Xixi Intime City - made a stunning debut. Zhang Genming, Secretary of the Xihu District Committee of Hangzhou City, Chen Wei, Standing Committee Member of the District Committee, Huang Youjun, Deputy Director of the Standing Committee of the District People's Congress, Zheng Guomei, Member of the Party Group of the District Government and Deputy Director of the Zhijiang Resort Management Committee, Zhao Huada, Vice Chairman of the District Political Consultative Conference, Yuan Hao, Secretary of the Party Committee and Deputy General Manager of Yunnan Urban Investment and Construction Co., Ltd., Zheng Yongqiang, President of Yintai Land Group, Wang Liyong, Vice President of Yintai Land Group and General Manager of Hangzhou Xixi Yinsheng Land Co., Ltd., Shen Junsheng, Vice President of Yintai Land Group, Yin Xiaozhou, Vice President of Yintai Land Group, Huang Shaoyun, Vice President of Hangzhou Yinyun Business Management Headquarters, and other leaders were invited to attend the opening ceremony.

Hangzhou has extraordinary significance for Intime Group. It is not only the birthplace of Intime Group in the commercial retail field, but also the first stop for Intime Group to implement the call of "Zhejiang Merchants Return". As of now, there are more than 70 department stores and shopping centers operated and managed by Intime Group, among which 15 Intime stores have been opened or prepared in Hangzhou. Hangzhou Wulin Yintai Department Store has consistently ranked among the top in terms of single store sales and profits in the country for many years, becoming a leader in China's retail department store industry.

In recent years, with the support of the Xihu District Committee and Government, the tourism industry, characteristic industry towns, and information industry have developed rapidly, and the consumption structure of residents has been greatly upgraded. The favorable economic environment has provided a good fertile ground for the operation of Yintai City.

Xixi Yintai City is Yintai's first comprehensive project in Xihu District. At the beginning of self funded construction, it was positioned as a high-end and first-class urban quality living center in Xihu District. Nowadays, Xixi Yintai City has multiple pioneering highlights: the first sliding skylight used in commercial projects nationwide, which not only optimizes fire and smoke exhaust facilities, but also creates a wonderful "indoor and outdoor" shopping experience; The underground garage using the "seamless marble integrated floor" technology for the first time is smooth, wear-resistant, and easy to clean; LED screens that can move in both planar and spatial directions, combined with different forms of image stitching, greatly enrich the visual effect of shopping centers; The underfloor heating installed on the first floor, the thin-walled square box structure floor slabs used to ensure floor height, the dazzling rainbow running track of the commercial street corridor, and so on... The beautiful quality presented by Xixi Yintai City now in front of the public not only fully realizes the original design concept, but also surpasses it.

In addition, Xixi Yintai City also strives to introduce products that are closest to the market. It has more than 200 retail brands, such as Bona Cinema Hangzhou flagship store, Yonghui Boutique Supermarket, Decathlon Hangzhou flagship store, and All Children Experience Center. We hope that such efforts and attempts can not only meet the growing needs of citizens for a better life, but also meet the trend of future development. The completion and operation of Xixi Yintai City will undoubtedly become another model for practicing the return of Zhejiang merchants, further promoting the progress of the commercial and tourism industry in Xihu District, and achieving a double harvest of social and economic benefits.