Chengxi Yintai City celebrates its sixth anniversary with 62 brands becoming Zhejiang sales champions

From September 6th to September 8th, Intime Group's Hangzhou Chengxi Intime City celebrated its sixth anniversary. During the store's anniversary celebration, sales exceeded 60 million yuan, with an average of 2000 yuan transactions completed per second. Among them, 62 brands became the sales champions in their respective industries in Zhejiang, 30 brands became the sales champions in Hangzhou, and 28 brands achieved a historic high in sales.

Located in Gongshu District, Hangzhou City, with a total construction area of about 400000 square meters, Hangzhou West Intime City has been the first choice for shopping, leisure, and entertainment for residents in Hangzhou West since its opening in 2013. After six years of development, Hangzhou Chengxi Yintai City has strengthened its scene based and socialized all-round entertainment experience functions on the basis of the original commercial complex catering and entertainment, and is moving from an experiential shopping center to a scene based experiential shopping center.

The theme of "City of Joy, Six Enjoyments of Wonderful City" of West Yintai City in this anniversary celebration is to let customers enjoy "fun" through the process of "TESCO Group" and "Happy Play". In order to fit the theme concept, Chengxi Yintai City further closely understands the needs and interests of young customers, and collaborates with this summer's phenomenal variety show "The Summer of the Band" to carry out a touring exhibition, perfectly replicating the scenes from the variety show to Chengxi Yintai City, creating a music holy land for music fans, igniting their infinite expectations and enthusiasm, and jointly writing a "young, unrestrained, and exciting" story of Chengxi Yintai City.

On the evening of September 8th, the super popular band "Band's Summer" mr.miss landed in Yintai City in the west of the city and started singing enthusiastically. As the only jazz band in variety shows, mrmiss is deeply loved by fans for its high popularity and high-quality performances.

At the same time, Russian pop dance troupes, ONLY A/W shows, funky dance flash mobs, hello kitty short dramas, fantasy park parties, pony parades and other artistic and entertaining performances have turned the Yintai City in the west of the city into a "amusement park" style city of wonders. The diverse gameplay and highlights make customers linger and forget to leave, unconsciously shopping, eating and playing all day here.

It is worth mentioning that various commercial promotions held during the anniversary celebration achieved good performance. According to official statistics, from September 6th to September 8th, the sales of Yintai City in the west of the city exceeded 60 million yuan, with an average of 2000 yuan transactions completed per second. Among them, 62 brands became the sales champions in Zhejiang, 30 brands became the sales champions in Hangzhou, and 28 brands reached a historical high in sales.

Among the brands with record high sales, Sephora's daily sales exceeded one million, winning the sales championship in Zhejiang for six consecutive years. In the western part of the city, Chengxi Yintai firmly holds the top position. The luxury goods zero yuan auction event launched by Weilan Luxury has received rave reviews, with a total of thousands of bids. During the anniversary celebration, more than 20 luxury goods worth nearly one million yuan were auctioned off. In addition, the anniversary celebration also collaborated with word-of-mouth to launch an online 0.66 yuan rush to purchase Tea Horse Flower Street light meal exchange vouchers, triggering a new round of crazy buying frenzy. The highest daily passenger flow within the theme block exceeded 70000.

In the future, Chengxi Yintai City will continue to stand at the forefront of the times, explore innovative and unique new retail paths with innovative marketing ideas and convenient and comfortable service experiences, and further consolidate its leading position in the smart commercial district of Hangzhou Chengxi.