In77 holds its first event on the eve of the opening of Hangzhou Hubin Pedestrian Street

On September 13th, Hangzhou Hubin Pedestrian Street held its first event before its official opening. At Hubin Yintai in77, Derrick Rose, the youngest MVP in NBA history, appeared on site and attracted thousands of fans from all over the country to enthusiastically participate. This event is the first stop of Derrick Rose's China tour, laying a dazzling international starting point for the pedestrian street.

During the Mid Autumn Festival, Ross and lucky fans experienced mooncake making and experienced traditional Chinese culture together. The main meeting event on the Hubin Pedestrian Street has attracted the attention of Z generation trendsetters, highlighting the functional attributes of Hangzhou Hubin Intime in77, including its youthful genes, fashion release, international runway, and cultural dissemination, becoming a true "Hubin Cultural City Living Room".

According to official statistics, the customer flow in the area where the brand endorsed by Ross was located increased by 51% year-on-year, and the total customer flow of in77 increased by 61% year-on-year; Sales increased by 38% year-on-year. This trend of international football star innovation represents a new business model for in77 that combines cultural landmarks and flagship stores, with more diverse development potential in the future.

Hangzhou Hubin Pedestrian Street was identified as one of the first pilot pedestrian streets in China in December 2018, and is the only pedestrian street in Zhejiang Province to be included in this pilot project. After nearly half a year of renovation and upgrading, Hangzhou Hubin Pedestrian Street will officially open on September 27th. As the core commercial project of Hangzhou Hubin Pedestrian Street, Hubin Yintai in77 is not only the largest commercial carrier in the commercial district, but also the most fashionable and dynamic commercial block. After the official opening of Hangzhou Hubin Pedestrian Street, in77 will be filled with world fashion elements to welcome visitors from all over the world.

At that time, there will be both unique Jiangnan style courtyard alleys and rows of international brand flagship facades, where tradition and modernity, local and international, business and culture will cleverly blend and complement each other. In77 will continue to promote the integration of business and urban development through innovative development models, helping the Hubin commercial district become a globally renowned and first-class "new retail experimental zone" in China.