Wangfujing Pedestrian Street North Extension Kaijie Yintai in88 Becomes an Eye catching Place Again

12 On the 20th of the month, the "First Commercial Street of China" - Wangfujing Pedestrian Street was officially extended to the north and unveiled. Wangfujing Yintai in88 thus became the core position of the entire Wangfujing Commercial Pedestrian Street, welcoming customers from all walks of life with a new brand image and more comprehensive and detailed service experience.

Wangfujing Yintai in88 is positioned as a "brand+flagship store" and operates in an innovative format. In 2019, the newly built NBA global flagship store, LEGO global flagship store and other global fashion trend stores have always been popular places for consumers to go shopping. After being extended north of Wangfujing Pedestrian Street, it will further become an "eye-catching" place.

On the day of the street opening, Yintai in88 held a grand event called "Jing Tai Yue "themed performance, and the" Golden Street Celebrating the New Year "event that started at the same time will also continue until February 9, 2020 (the 16th day of the first lunar month). At Yintai in88, a group of intangible cultural heritage handicraft inheritors have brought exquisite handicrafts such as wax printing, tie dyeing, embroidery, and other handmade delicacies that have been passed down for thousands of years. One after another, the "deep mountain market" is being held in the busiest commercial center of the city, looking forward to everyone's arrival

The northern extension of Wangfujing Pedestrian Street better connects surrounding attractions such as the Forbidden City and Tiananmen Square, forming a comfortable and pleasant urban walking system, promoting the integration and development of various elements such as commerce, culture, and business resources, and optimizing the functions of the block.

In the future, with the opening of Wangfujing Station on Metro Line 8, it will also be directly connected to the underground level of Yintai in88. At that time, in88 will provide a more trendy, interesting, and dynamic shopping experience through a combination of flagship stores, trendy brands, restaurants, and popular markets, helping to enhance the overall tourist experience of the pedestrian street.