Did you confess on Qixi?

Have you made your confession on Qixi Festival?

The Qixi Festival has just passed, and I believe many people have left beautiful memories of the festival. On this day, many shopping malls under Yintai Group held a variety of Qixi cultural activities, including modern band performances, activities to return to the classical experience of the national style, theme art exhibitions, and brave advertising plans... Each one has its own characteristics, leaving a deep impression on the customers present

This year's Qixi Festival, Hangzhou Hubin Yintai in77 chose to present it in the way of art expressing love, and held a global video art exhibition with the theme of" the art of love: intimacy ". The exhibition gathered the theme works created by three art queens, Marina Abramovich, Tracy Aimin and Yoko Ono, as well as cross-border idols, such as Wang Jiaer, Dayan, Lin Xiaozhai and Chen Bige. The cross-border video work Liquid Poem created by Yiyang Qianxi and international dance group HEXAGON COLLECTIVE was also exhibited on this day, attracting many young people. The art exhibition format is more friendly to the majority of single young people, as it is less likely to be hit by too much dog food. They can temporarily stay away from the hustle and bustle, quietly appreciate the expression and thinking of love, and also feel the influence of art. It's great~

With the theme of" Qixi Festival, enjoy the sweetness in ", Beijing Wangfujing in88 launched the # Love Story Challenge # activity on Weibo to encourage everyone to talk about love bravely. At the same time, it also held photography exhibitions and flower art DIY activities, which were presented in the form of flower bouquets, pictures, lyrics and copywriting. Thoughtfully prepared multiple ways of expression for customers to choose from and experience their meanings during the event~

Different from other modern celebration methods, Yintai City in the west of the city is returning to the source of Qixi Festival this year, focusing on the ancient style experience and holding the" Marriage Temple Fair ", where couples can experience their hanfu for free after completing the couple certification, and professional photographers can take and send beautiful photos for free. Nowadays, eating, sending flowers, and watching movies may all feel a bit calm, but taking beautiful photos in Hanfu at Yintai City in the west of Hangzhou City is even more unique~

Dongyang Yintai City pays more attention to practical action and holds the" Super Sweet Love "Qixi Evening Party, where there is a fashion show of jewelry, underwear and wedding celebration. In the hot spot of the band, the advertising declaration is played on the electronic screen of the stage, and two new couples propose, bringing the atmosphere of love to a climax, and the romantic atmosphere overflows the whole audience~

The Beauty of Integration - Qiandao Lake Yintai City

Chengdu Yintai City has adopted a customized way of expression this year. Through early street visits, according to the different choices of the respondents on Qixi Festival, Yintai has given corresponding solutions, such as providing movie tickets, inviting them to participate in the advertising plan in the mall, etc. At the same time, there are ready-made advertising walls and banners in the mall, so that it is no longer difficult to express feelings~