Yintai Tmall launches O2O cooperation, Yintai 35 stores support Double 11

(There is a cartoon shaped billboard with Tmall image in Yintai City, west of Hangzhou City, which is full of meaning)

This morning (October 17th), Yintai Commercial and Tmall announced a strategic cooperation to jointly explore the integration and development of online and offline (O2O).

It is reported that from mid October to November 11th, cartoon shaped billboards featuring Tmall images and related activity posters will be displayed at customer gathering locations in 35 Intime stores nationwide.

At the same time, Intime announced the upgrade of its Tmall Intime Boutique official flagship store, with approximately 20000 products, 60000 SKUs, and over 300 brands.

The relevant staff of Intime stated that "this cooperation is only a part of Intime's omnichannel layout. Our goal is also to bring online popularity to offline." It is reported that Intime will give away 10000 "Intime Food Vouchers" to Tmall as a flash sale prize for Tmall's Double 11 event, and go to designated Intime stores for consumption. Even if not purchased, it can still increase the flow of people.

(Chen Xiaodong, CEO of Intime Commercial Group)

Chen Xiaodong, CEO of Intime Commercial Group, stated at the meeting that the integration of online and offline commerce is necessary for business model innovation. Yintai is exploring the integration of online and offline goods and payments. After breaking the ice, a 'monster' may be integrated, which may be more important online or offline in the future, but it is not important. We only need to be a part of the 'monster'. Splitting accounts is not a big issue, doing business together is important, it should be open and transparent. In the face of the development of the Internet, all questions and rejections are stupid, only understanding and embracing. ”

It can be said that this press conference represents the determination of Intime and Tmall to integrate. As competitors, Chen Xiaodong said that Intime is going to "compete" with Tmall, but this competition is not about "desperately" competing, but about turning from competition to cooperation.

(Alibaba Group COO Zhang Yong)

. In my opinion, this cooperation between the two parties has given people more room for imagination about future business models.