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Yintai Group creates a "New Year's Eve" new consumption benchmark to help unleash consumption potential in various regions

Release time2023-01-01read count437

The new year of 2023 has arrived, and with the release of the "Outline of the Strategic Plan for Expanding Domestic Demand (2022-2035)" policy, the potential for domestic commercial consumption urgently needs to be activated and released. Under the Yintai Group, various benchmark projects are closely following the policy situation, building a trendy shopping experience through online and offline linkage, creating a "New Year's Eve" new consumption benchmark, and helping to stabilize and improve the quality of local economies.

"New Year's Eve must come in77" Strong Return

"5, 4, 3, 2, 1, Happy New Year! ”

On the last night of 2022, after the closing of Hangzhou Hubin Yintai in77, countless people still spontaneously gathered here, picked up their phones, and waited for the countdown to the New Year.

The so-called "in77 is a must come New Year's Eve" has become a fixed and unchanging memory in the hearts of Hangzhou people. The long-awaited excitement has returned.

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With feelings for 2022 and expectations for 2023, crowds crowded around, and in the countdown, the New Year's Eve ceremony began.

On New Year's Eve, in77 outdoor large screen collected fans' expectations for the New Year, and included screen playback on New Year's Eve. They also customized a check-in wall with beautiful expectations for 2023 for on-site customers to come and check-in. On the day of in77, the passenger flow of ABCDE five districts achieved double-digit growth compared to the previous period. This once again proves the status of in77 as a trendy landmark in Hangzhou and its increasingly strong appeal to Generation Z youth.

“ I used to feel a bit annoyed seeing so many people, but this time I'm really in tears. ”The long lost crowds on site are tear jerking. In this grand event organized spontaneously by people, joyful expressions and emotions once again surrounded this place.

As a trendy landmark of Hangzhou, Hangzhou Hubin Yintai in77, like New York Times Square and Changsha Monument to the people's Liberation, has created Hangzhou people's concept of Hangzhou's New Year celebration. Coming to in77 every year has become a fixed and unchanging memory in the hearts of Hangzhou people. In this New Year's Eve, people welcome long-awaited vitality with new expectations, and wait for new hope with fresh blessings.

More than 300000 people gathered here to celebrate the New Year, making people exclaim: fireworks are back! The subsequent new round of consumption boom will also return to cities.

Drive a new wave of consumption

In Beijing, the Yintai Center has launched a holiday light show to welcome the New Year, shining light and art into the hearts of people who come and go.




Beijing Intime Center

Chengdu Intime City, Lishui Intime City, Dongyang Intime City, Qiandao Lake Intime City and other projects have held various rich activities, with elves and snowmen, just to feel the surging hope in the warmth and companionship of Intime.

Chengdu Yintai City

Lishui Yintai City

Dongyang Yintai City

City West Yintai City

Qiandao Lake Intime City

"Where there is Intime, there is a thriving business ecosystem".



. On the occasion of bidding farewell to the old and welcoming the new, Intime Group will continue to lead the new trend of domestic commercial consumption with innovation, help local consumption recover, and stimulate the development of new business models.