Chengdu Yintai City: High tech formats have achieved multiple firsts, becoming an important strategic point for brand layout in the southwest

Since the optimization of epidemic prevention and control measures, the consumer market in many places has quickly rebounded, and fireworks have gradually reignited.

During the New Year holiday, the sales revenue of Chengdu Yintai City Shopping Center increased by 25% year-on-year, and member consumption increased by 25%, achieving a double growth of sales revenue and member consumption, and achieving a good start to 2023.

Gaohua achieved multiple firsts

Prosperous together with multi format brands

Behind the successful start is the continuous upgrading of brand formats and the recruitment of new customers. In 2022, the sales revenue of Chengdu Yintai City exceeded 1.87 billion yuan, and the total number of visitors reached 15.25 million.

Especially in the high-end cosmetics industry, continuous efforts have been made and impressive results have been achieved. Since the opening of the beauty industry in the fourth quarter of 2022, the total performance of the beauty industry has been nearly 30 million yuan. With years of accumulated investment and operational capabilities, 11 high-end beauty and skincare brands including Lanc ô me, Dior, CPB, YSL, etc. have settled and opened in the past year. Est é e Lauder also plans to open in 2023. Among them, Lancome YSL、 On the day of its opening, Shu Uemura ranked first in the south of Chengdu in terms of business performance, while Ke Yan's business performance ranked first in Chengdu. From this, it can be seen that Chengdu Yintai City has become an important strategic point for the layout of high-tech brands in the southwest.

On the day of Qixi Festival last year, the theme activity of "Happy Yourself and New Makeup Blossom" boosted the popularity of the whole audience. The single day sales hit a record high, with sales up 15% year on year, and member consumption accounting for 20%, up 122%. Among them, the three newly opened high-tech enterprises have achieved good results - YSL and Shuxiu Uemura ranked first in sales in Chengdu, and Lanc ô me ranked first in sales in the south of the city.

The recruitment ability of Chengdu Yintai City is extremely evident. A total of 53 new merchants were opened throughout the year, including Tommy Hilfiger and Indicia M's first store in Southwest China for clothing retail Adidas mega L1、 The entry of brands such as ANTA Flag Store has provided the target customer group with more consumption choices, among which Indicia has repeatedly won the first place in the brand's performance in the southwest region. Growing together with multiple brands, we have achieved remarkable results: 18 stores such as Chow Tai Fook, Huawei, and Xiaomi Home have exceeded 10 million yuan in sales, setting a new record for single store activities and ranking first in brand performance in Chengdu/Southwest regions.

Explore diverse needs

Continuously upgrade consumer experience

Entering the rapidly recovering year of consumption in 2023, Chengdu Yintai City will continue to explore the constantly changing consumer demands in the post pandemic era, demonstrating strong directionality in consumer guidance and presenting a new outlook.

We will focus on introducing digital brands, with Jimi, Alien, Samsung, and Microsoft, which are highly valued by young male consumers, as the key negotiating brands. In addition, we will increase the number of gold brands to balance female customer consumption and strive to bring new breakthroughs to customer flow and sales.

After a series of high-end brands landed one after another, Longines and Tudor have become key breakthrough high-end brands. Chengdu Intime City has not only increased its high-end watch categories, but also served various customer groups with a new brand combination.

In the future, Chengdu Yintai City Shopping Center will continue to make efforts in enriching business formats, revitalizing brands, and creating scenarios, continuously upgrading the retail consumption experience, and striving to be a creator of a better life in the south of Chengdu.