The 2024 International Materials Fashion Show landed at Hangzhou Hubin Yintai in77

「 The 2024 International Materials Fashion Show "was successfully held at Hangzhou Hubin Yintai in77. Materials are an indispensable soul in fashion design. It is not only the material for making clothing, but also an important carrier for conveying design concepts and styles, influencing the expression of clothing colors and shapes. Gabrielle Chanel introduced tweed, a traditional male fabric, into women's fashion in the early 20th century, promoting the liberation of women's clothing in the 19th century; In the early 1980s, Issey Miyake made clothes using unconventional materials such as paper, wire, and rattan, breaking through the traditional norms of fabric usage; As the founder of Comme des Gar ç ons, Rei Kawakubo is known for her avant-garde designs and unconventional fabric experimentation. Plastics, foam and other synthetic materials unlock the infinite imagination of the future clothing function and aesthetics... Fabrics, with different understanding and application of users, have made a deep and far finishing touch in the history of fashion development.

"The finishing touch" 2024 International Material Fashion Show Model Line up

Famous actors Huang Xuan and Chen Jing can make a joint appearance at the 2024 International Material Fashion Show. The show was presented by Hangzhou Hubin Yintai in77 in collaboration with leading fashion and lifestyle media group Xu Huasheng, and kicked off on September 27th at the Hubin Pedestrian Street in Hangzhou. Tracing back to the origin of fashion design, tracing the traditional classics of materials and the evolution of future technology from a temporal perspective, and exploring the innovation and rejuvenation of material fusion from a vertical development dimension; Color, fiber, structure... Taking materials as coordinates, the 2024 International Materials Fashion Show called "The Ultimate Material" is the best annotation.

In the context of contemporary fashion, big shows are the most concentrated expression of fashion. Four chapters, featuring 10 fashion brands from around the world, will showcase the most material oriented fashion styles of today - Patagonia, GANNI, and MCM, committed to sustainable development and social responsibility, bringing natural silhouettes; LANVIN and AMI capture the beauty of craftsmanship with both classic and innovative fabrics; JIL SANDER and KENZO, who focus on the relationship between body and contour, share their unique design philosophy; DIESEL and SACAI, which stand out with their avant-garde visual appeal, showcase individuality and passion; Finally, the Italian brand Ferragamo, which always strives for excellence in the application of materials, grandly stepped on the stage. In addition, the Material Fashion Show will invite guests from institutions, universities, designers, media friends, and other backgrounds rooted in the fashion industry to explore the fashion trends of materials in the current context from different dimensions, and to engage in a dialogue between fashion experience and excellent material works from fashion brands. The 2024 International Materials Fashion Show aims to bring the public a fabric surprise of "about fashion, not just fashion".

Famous actors Wang Xuan and Chen Jing can jointly appear at the 2024 International Material Fashion Show

「 Highlights of the Four Chapters of the 2024 International Materials Fashion Show - Highlights of the Show

「 Chapter One Technology Dream "

Technology drives the tide of the times, and fashion also welcomes a forward-looking trend of looking to the future. Various technological innovations in fabrics have created a stylish and stylish visual experience. Here we will soon showcase the use of unconventional materials such as metal fabrics and technical luster materials in fashion, witnessing avant-garde technology playing with light and bringing visual illusions. On the other hand, 3D textured materials such as folds, pleats, embossing, waffles, and floating threads create emerging and deformed fabrics, interpreting the alternative textures and textures of clothing.

"Chapter 2 Material Praise"

Behind the enormous potential of the sustainable fashion industry, the introduction of new materials and technologies continues to bring organic power to the industry. Not only natural and sustainable fabrics such as wool, linen, and organic cotton, but with the advancement of technology, more recycled materials and even bio based fabrics (such as plant-based leather) are widely used in fashion design. These fabrics that reduce their impact on the environment and consumption will open up a new era of sustainable design with more unknown possibilities.

"Three dimensional perception of discourse"

Fashion trends change every season, and the constant is that designers construct the ambiguous space between materials and bodies from different dimensions. In this chapter, we will focus on the multidimensional perception constructed by materials and silhouettes through abstract spatial construction, multi-layered fabric stacking, and breakthrough deconstruction and reshaping. A piece of clothing is composed of materials and silhouettes, with the body as the base point, shaping new contours on top of it.

"New Era of Chapter Four Craftsmanship"

The rich craftsmanship endows materials with different characteristics, functions, and appearances, meeting the multiple needs of fashion design. The expression of uniqueness and cultural connotations in traditional Chinese handicrafts in fashion materials, and the interpretation of intangible cultural heritage crafts from different regions in materials, nourish today's design and creativity. In this chapter, we will explore the interpretation of China's outstanding intangible cultural heritage handicrafts in terms of materials, and use new ways of expression to revitalize handicrafts in the present.

「 Highlights of the 2024 International Materials Fashion Show

「 Fashion Lighthouse | Illuminate the Lakeside Fashion Beacon "

The 2024 International Material Fashion Show is held at the intersection of the Lakeside Pedestrian Street, symbolizing the international coordinates of materials and fashion, presenting a strong sense of order, weight, and ceremony. Fashionable lighthouses resembling "photovoltaics" are scattered throughout the pedestrian street. Fashionable people meet in pursuit of the spotlight, walking towards the shore of fashion trends.

Full of futuristic fashion lighthouse, sharp and tough metal wire and soft silk fabric form a sharp contrast, creating a sci-fi movie atmosphere under the interweaving beam mapping. At the same time, it also creates a unique perspective for the international material fashion show, where every member of the public walking through the pedestrian street can immerse themselves in the long river of material history and future, and feel the constant waves of fashion.

"Brand Interaction | One Day Store Manager Brings Fabric into Daily Life"

MCM、alexanderwang Daily Store Manager

Fashion design cannot be separated from the use of fashion materials. Brands always pursue comfort and innovation in material design. Xu Xuhua was born on September 27th and held a "one-day store manager" special event at the MCM and Alexander Wang stores of Hangzhou Hubin Yintai in77. We will combine classic and innovative fashion styles around the use of materials, and explain the interesting history of fabrics and brands up close.

The fashion lighthouse on West Lake is about to light up. In this long river of fashion and creative history, China's "fashion capital" will use international materials as a gathering point, constantly creating ripples that influence international materials and fashion creation. When these ripples resonate, the new coordinates of this fashion trend have also made a solemn statement to the world.

"Hangzhou Lakeside | Ripples of Materials and Fashion"

Since ancient times, the silk weaving industry in Hangzhou has always been developed, and people wear brocade clothes. Materials and fashion are intricately linked to Hangzhou city in the long river of history. Hangzhou is known as the "Capital of Silk", providing a variety of materials for fashion and accessories such as textiles, silk, and brocade. Half Wall West Lake Half Wall Silk ", Hangzhou silk, which is equally famous as West Lake, has also made China's material fashion renowned worldwide with the foreign trade transactions of the Silk Road.

In 2024, Hangzhou will focus on the fashion industry, with the goal of achieving "world-class" status. Hangzhou is consolidating the foundation of the fashion industry, building a more complete fashion industry ecosystem, actively transforming towards internationalization, high-end and digitalization, enhancing the industry's discourse power in the value chain, empowering the entire fashion industry chain transformation and upgrading through the fashion service industry, and entering the "New Fashion Capital".

The camera of the times focuses on the reception hall of Hangzhou - the West Lake lakeside, with the lakeside pedestrian street presenting a new look serving as a bridge connecting history and modernity, city and West Lake, fashion and life. Standing at the juncture of history and the future, a fashion show themed around international materials connects the historical origins of materials and fashion in Hangzhou, making it the "fashion capital" and influencing the continuous development of fashion in the future. At the same time, the lakeside commercial district will be deeply transformed into a world-class fashion landscape of one lake, one waterfront, and one pedestrian street.

Hangzhou Hubin Yintai in77, as the only multi-functional composite urban complex on the West Lake Hubin, has become a benchmark for block style shopping centers in China with its nearly 230000 square meters of commercial area since the opening of the five districts in 2018. It integrates international luxury goods, dimensional utopia, fashion trendsetters, exquisite lifestyle, and more than five theme blocks. In 2023, in77's sales exceeded 10 billion yuan for the first time, with an annual customer flow of nearly 100 million people, fully demonstrating its commercial charm.

Since its establishment in 1998, Intime Commercial Group has adhered to the development strategy of multi brand, multi format, and creating experiential consumption, as well as the business philosophy of putting customers first. It has continuously broken through in the field of commercial retail and established and operated three major product series: in, Intime City, and inPARK. Its business area, commercial management, innovation, and comprehensive performance are all among the top in China's retail industry.